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African Renaissance, Market Romance:
Post-Apartheid privatisation and liberalisation in
South African broadcasting and telecommunications.

Hudson N. Janisch
Danny M. Kotlowitz
University of Toronto*

A paper prepared for the symposium,
"Has Privatization Worked? The International Experience"

Columbia Institute of Tele-Information
Columbia University
June 12, 1998

Draft, Not for Quotation Without Permission from the Authors
June 8, 1998

We wish to thank Lynda Rubin of Media Direction, Cape Town, and Michael Segerman of Edward Nathan & Friedland Inc. Attorneys, Johannesburg, for their kind assistance in forwarding to us numerous of the source documents and statistical data used in this paper. Any errors in reporting or interpreting the documents and data are, of course, ours alone.

Contents

No person other than Telkom shall be granted a licence ... until after a date to be fixed by the Minister by notice in the Gazette .

- standard provision in the South African Telecommunications Act, 1996, used to confer an interim public telecommunication services monopoly on Telkom South Africa Limited. 1

'Romance is a game for fools', I used to say

a game I thought I'd never play.

'Romance is a game for fools', I said and grinned

Then you passed by and here am I

Throwing caution to the wind.

- Johnny Mercer

1. ab

Introduction

In the four years which have passed since South Africa's first democratic elections, its communications sector has undergone as dramatic a change as the country itself. With political freedoms have come market freedoms, and a programme of privatisation and regulatory liberalisation in broadcasting and telecommunications which, until recently, few commentators would ever have suggested that an African National Congress (ANC) led government might even contemplate, let alone implement. 2 This ANC conversion to pragmatism might be ascribed to realpolitik in the face of communications market liberalisation world-wide, and the economic and regulatory reforms required of South Africa as conditions for its participation in the international trade regime. But, in fact, there is much more afoot: South Africa's communications sector liberalisation programme is at once a typical package of 1990's market reforms, anda vehicle for economic empowerment of historically disadvantaged South Africans, 3 andan important pillar in national development and poverty relief. South Africa did not merely acquiesce to reform of its communications sector, but has rather embraced privatisation and liberalisation within a complex and deeply tensioned policy framework, as a way of achieving a multiplicity of goals. In our paper, we examine how this process has occurred, as well as the successes and tribulations experienced so far in a blooming market romance.

2. ab

What we understand

'privatisation

' to mean

It should be apparent from our introduction that we see "privatisation" in its broad sense, as meaning more than just divestiture. While we do not wish to revisit the policy and politics of privatisation, we do need to briefly outline our understanding of the term, as this is the point of departure for our ultimate conclusions. Ramanadham describes privatisation as "the marketization of enterprise operations", which can be accomplished not only through ownership changes , i.e. partial or complete transfer of ownership to private actors, but also through organisational changes, such as corporatisation and the creation of competition, and operational changes , such as outsourcing activities hitherto performed by the state, to the private sector in a competitive tender process. 4 Current policy primers on privatisation typically broaden this definition even further, to include "privatisation from beneath", a strategy which initiates privatisation in an economy by fostering the development of new private enterprises as a precursor to the sale of existing state assets. 5 Another expression in vogue is "greenfields privatisation", which refers to the opening of market sectors hitherto reserved for public enterprise, allowing competition but not necessarily including any element of divestiture. 6 Privatisation in these terms, then, refers to "a process by which the state's role within the economy is circumscribed while at the same time the scope for the operation of private capital is deliberately extended." 7

While the breadth of these definitions may fudge neat distinctions between privatisation and other liberalisation measures such as deregulation and regulatory reform, they are helpful in providing the full context of South Africa's communications sector reforms. As well, the success of any privatisation programme, whether writ narrowly or broadly, is dependent on a typical set of environmental criteria being satisfied. These include the existence of a stable macro-economic environment (property rights, contract law, currency stability, etc.), promotion of competition(opening of markets, deregulation, effective competition law, etc.), and, particularly in the case of the communications market, adequate regulatory oversightto provide market certainty by defending the legitimate interests of private investors and new competitive entrants. 8 Therefore, whether such signifiers of market liberalisation are considered to be an integral part of a privatisation programme or merely to constitute the programme's environment is immaterial; either way, it will be necessary to discuss them, albeit only briefly.

3. ab

Privatisation in the broadcasting sector

3.1 The Apartheid Years

Radio broadcasting in South Africa was initiated by the South African Railways in the early part of the century, 9 but its delivery to mass markets on a commercial basis became widespread thanks to the efforts of a private entrepreneur, I. W. Schlesinger, and his African Broadcasting Company. 10 The first radio licensing regime was introduced in 1923, 11 and in its first decade broadcasting operated on a commercial basis, through collection of licence fees. 12 An inquiry conducted by Sir John Reith in 1934 recommended (not unsurprisingly) that broadcasting in South Africa be publicly owned and managed along the lines of the British Broadcasting Corporation. 13 Schlesinger's broadcasting assets were bought out by the state in accordance with the Broadcasting Act of 1936, and became the nucleus of the new state broadcaster, the South African Broadcasting Corporation (SABC). Nearly fifty years would pass before a South African government would again issue a licence to a privately-owned broadcaster. 14 A 1946 Commission of Inquiry recommended that private broadcasters be allowed to re-enter the market, and that they should be the only purveyors of commercial broadcasting, while the SABC should concentrate on its Reithian public service mandate. 15 The recommendation was ignored by the government of Field-Marshal Jan Smuts, which instead gave the green light to the SABC to introduce commercial channels, which would accept advertising. 16 The result was a curious (perhaps contradictory) amalgam of commercial broadcasting and state monopoly, 17 with revenues collected via the state's enforcement of licence fees payable by listeners, complemented by extensive advertising revenue. The state broadcaster evolved as a self-supporting commercial entity, and in the mid-1990s it derived over 70% of its operating costs through selling advertising time 18 - a rather striking example of "state capitalism".

It is not often appreciated just how statist the South African economy was under Apartheid rule, despite all the anti-Communist rhetoric of the ruling National Party (NP). Between 1970 and 1984 an average of 63.7% of net fixed investment was directed into public corporations and general government at all levels. 19 By 1985, public sector expenditure amounted to 38.1% of GDP. 20 At the time that it issued its first serious policy document on privatisation in 1987, 21 the NP government was facing severe economic woes, in part caused by the increasingly successful international campaign to isolate South Africa and the costs of the Apartheid administrative, military and security apparatus, but also ascribable to an inadequate private sector tax base, runaway state expenditure, and resultant over-taxation and structural inflation. 22

In February 1988, the P.W. Botha government announced privatisation plans for major state-owned assets, ranging from the iron and steel corporation, ISCOR, to the state electricity utility, ESKOM, and those telecommunications assets under the control of the Department of Posts and Telecommunications (which will be discussed in the section 4). 23 A notable omission from the state assets up for sale were the facilities and broadcast stations of the SABC. The reason was entirely political: by then, South Africa was heading towards its third consecutive year of State of Emergency rule, and the Botha government had no intention of relaxing its absolute control of the broadcast media. Until the early 1990's, a recent Communications Department broadcast policy document noted, "the South African broadcasting system functioned as one of the most politicised broadcasting systems in the world". 24 And it continued:

The South African Broadcasting Corporation was created as the state broadcaster with a monopoly on the provision of broadcasting services. These services were devised along racial and ethnic divisions that the political order sought to entrench. Both the content and the unequal spread of resources to the services sought to confirm racial notions of superiority and inferiority. This racial preference found expression in all facets of the broadcasting system, from the deployment of the transmission network to its exclusivist employment policies and practices. 25

The 1985 introduction of a pay-television competitor, M-Net, did nothing to change the overall pattern of racial discrimination in the broadcasting market: M-Net was conceived as a premium entertainment channel, without any news content, owned by a consortium of incumbent white-owned print media conglomerates that dominated the Johannesburg Stock Exchange. Save for an hour of "open time" or unencoded viewing in the evening, access to M-Net was only possible via a set-top decryption box and monthly subscription rates which were both priced well beyond the means of most black South Africans. 26 While M-Net set up its own signal distribution company, Orbicom, it was almost entirely dependent on transmission facilities controlled by the SABC (later, these SABC facilities were spun off into a corporatised, state-owned entity, Sentech). By the time that South Africa's first democratic elections took place in April 1994, the SABC controlled the overwhelming majority of broadcasting assets in the country (including three terrestrial free-to-air television channels 27 and 23 radio stations 28 ), and more importantly, was the only broadcaster to which the vast majority of South Africans had access.

3.2 Broadcasting in transition: the creation of the IBA and its Triple Inquiry

Given the ubiquity and market control of the state broadcaster, the first democratic election in South Africa would be neither free nor fair for so long as the SABC was controlled by the Nationalist Party via its state-appointed Board, 29 and the state broadcaster's notoriously pro-NP managers and editorial staff 30 remained in charge. A lengthy political campaign by the ANC and its liberation movement allies defeated a 1990 government attempt to unilaterally reform broadcast regulation; 31 by May 1993, a new, more representative SABC Board was put in place; and in October 1993 the last white-controlled Parliament implemented the agreements reached at the Kempton Park negotiations between all participating South African political parties, by passing the Independent Broadcasting Authority (IBA) Act. 32

The IBA Act created, for the first time in South Africa, an independent agency to regulate broadcasters. The IBA is typical of such agencies, similar in structure to Canada's CRTC (Canadian Radio-television and Telecommunications Commission) and Australia's ABA (Australian Broadcasting Authority); in fact, the IBA Act draws heavily on both these Commonwealth jurisdictions. 33 The appointment of the first Council of the IBA was a careful balancing act, typical of the transitional arrangements negotiated between the then-dominant political forces in South Africa, the NP government and the ANC, prior to the 1994 national election: two co-chairs were appointed, 34 one a former executive in the white-dominated South African advertising industry, Peter de Klerk, and the other an ANC-aligned communications academic, Sebiletso Mokone-Matabane, who had spent many years in exile teaching in the United States. In addition, up to six Councillors serve on the IBA, 35 and here too the first office-bearers were carefully balanced, ranging from the last NP-appointed SABC Board chairman, H. Christo Viljoen, to a respected Johannesburg lawyer who had written the South African "bible" on newspaper law, William Lane, and a Cuban-trained engineer from a family venerated for its activism in the South African liberation movement, Lyndall Shope-Mafole. While we will note some trenchant criticisms of the new regulator since its establishment in 1993, any appraisal of its activities must acknowledge the huge task given to this first Council in creating a regulatory agency from scratch, where none had existed before. The fact that people from such diverse political and personal backgrounds could even function together with a reasonable degree of success is remarkable in itself, and something of a metaphor for the miracle of South Africa's negotiated transition to democracy.

The immediate focus of the IBA Act was on ensuring that there was sufficient independent oversight of the SABC's activities in the lead-up to the April 1994 national election, primarily through equal access rules set out in detail in the legislation, 36 and their enforcement by a newly-constituted tribunal under the IBA's authority, the Broadcasting Monitoring and Complaints Committee. 37 But the IBA Act's drafters had been prescient in looking beyond the election, and they seized the opportunity to introduce an entire licensing regime for new, privately-owned broadcasters and signal distributors. The IBA is enjoined by its governing legislation to -

promote the provision of a diverse range of sound and television broadcasting services on a national regional, and local level which, when viewed collectively, cater for all language and cultural groups and provide entertainment, education and information; 38

and to -

promote the development of public, private and community broadcasting services which are responsive to the needs of the public. 39

Other object clauses in the legislation speak explicitly of the IBA's mandate to "encourage investment in the broadcasting industry" 40 , and to "ensure fair competition between broadcast licensees". 41 These provisions clearly envisage that a significant number of services in the post-Apartheid broadcasting landscape would be privately owned - a striking vision after more than fifty years of near-total SABC hegemony. The IBA was vested with authority over the "broadcasting services frequency bands", 42 and given the power to issue broadcast licences to radio and television operators in three categories of "public", "private" and "community" services. 43 A transparent application process is set out in the IBA Act, with notice-and-comment provisions enabling public comment, and a requirement that licence hearings be advertised and conducted publicly. 44 The only explicit regulatory limits included in the Act were a foreign control cap of 20% of "financial or voting interests", 45 media concentration limits effectively precluding any single person or company from controlling more than one private television licensee and more than two AM and two FM private radio licensees, 46 and a prohibition on the grant of licences to party political entities. 47 Given the tight drafting deadlines prior to the 1994 national election, and the absence of a democratically elected legislature, the Act's drafters went no further in determining broadcasting policy. Examination of the balance of policy issues was delegated by the Act to the IBA, which would conduct wide-ranging public hearings into the following matters after the national election: the future of the SABC was to be examined within a wider inquiry into the "protection and viability of public broadcasting services"; 48 limitations on cross-media control over private broadcasting services were to be recommended to Parliament following a second IBA public inquiry; 49 and the IBA was delegated complete regulatory authority to determine South African content requirements for television and music radio, on the basis of its findings in a third inquiry. 50 The three public inquiries were duly held, 51 taking place from June1994 until May 1995 with an impressive range of submissions being made, 52 and the IBA's recommendations and decisions were published in its August 1995 compilation, the "Triple Inquiry Report". 53

The IBA could have chosen to interpret its mandate to introduce private services in South Africa in a restrictive manner; after all, another object which it was required by the Act to achieve was to "protect the integrity and viability of public broadcasting services". 54 The IBA might have legitimately taken this to mean that the SABC be protected from private-sector competition, a least in the short-term. Instead, the IBA's Triple Inquiry recommendations on the future of public broadcasting emerged as a blueprint for the scaling back of the SABC services, principally by way of privatisation of its purely commercial assets. This foreshadowed the issue of a sheaf of greenfields licences to new private stations, to compete with the remaining incumbent SABC services. Key IBA recommendations were that:

the SABC's seven regional FM music stations be sold off, 55 as would be its service targeting the Indian community in South Africa, Radio Lotus. 56 This would leave the SABC's commercial music radio portfolio with only its two national pop stations, Radio Metro and 5FM, whose positive revenue streams would help ensure the short-term viability of the SABC; 57

two commercial services operated by former homeland governments, Radio Bop and Capital Radio, would similarly be sold off; 58

SABC-TV downsize its services from three channels to two "quality" public broadcasting service channels, both for reasons of financial viability and to create room for the licensing of a new, private free-to-air broadcasting service. 59

In addition, the IBA recorded its intention "to licence a number of private radio stations at a regional, provincial and local level on both FM and MW", and proposed that this forthcoming round of licensing would "create opportunities for many players to enter the radio industry", within "a diverse and competitive environment in which a range of stations, viewed collectively, offer diversity and choice to the public." 60 Regarding private television, the IBA undertook to licence a new private terrestrial free-to-air channel with a national transmission footprint in early 1998, and thereafter to examine the feasibility of introducing further private players into the market, on either a national or a regional basis. 61 The reasoning behind the proposed sell-off, as recorded by the IBA, was unashamedly pro-market, so confident in the ability of private operators to deliver the goods that at times it verged on utter bewitchment:

Competition from private broadcasters must be increased ... public policy interests require private competition to meet needs the public broadcaster cannot meet, and to expand investment, employment and South African productive capacity. This industry has the capacity for considerable growth. ... Competition will force changes in the public broadcaster. The SABC has already begun to meet this challenge, but much more will be needed including improving the efficiency and competitive quality of its operations. ... In order to meet the competition, it needs to sell off commercial operations which do not meet its mandate as a public broadcaster, and which would in any case lose revenue when private broadcasters start to compete. 62

The SABC, understandably, was less enthusiastic about this throwing of caution to the wind. New management had been appointed to transform the state broadcaster, 63 a particularly difficult task given the ambitious public broadcasting mandate handed to it by the IBA. It was felt, in particular, that scaling down television operations to two channels would preclude the SABC from delivering on its mandate to air locally-produced programming in all eleven national languages, that it should maintain its commercial television revenues in the short-to-medium term in order to be viable, and that selling off the profitable regional radio stations would deny the SABC an important source of income, since its more public service-oriented vernacular stations were cross-subsidised by revenues earned from its commercial music services. The new SABC management did not share the IBA's assumption that government would be prepared to pick up the shortfall if it began losing money, and was painfully aware of the extent of its reliance on advertising revenue to meet its operating expenses. However, there was an understanding that the SABC would be given the revenues from sale of the regional stations, which perhaps blunted some of its opposition to the radio sell-off. 64 In February 1996 the parliamentary sub-committee on communications, to whom the IBA tendered its recommendations, made some changes to the privatisation blueprint: the SABC would be allowed to retain its three TV channels in the short-term, as well as two of the radio stations which were particularly impressive money-spinners, Radio Good Hope and Radio Lotus. But the six regional FM music radio stations were to go on the block, as recommended by the IBA, and confirmed by Parliament in March 1996 - the first-ever privatisation conducted under the auspices of the ANC-led government.

3.3 Sold! But not to the highest bidder ...

A merchant bank was appointed to handle the sales, in a two-phase process: by 15 March 1996 initial offers for the stations would be made by interested parties, and thereafter the SABC would select those initial offers it wished to accept. These "selected offerors" would be permitted to conduct the necessary due diligence exercise, and would be required to submit final offers by 16 April 1996. The SABC would then choose which of the final offers to accept, one week later. While the merchant bank's "guidelines for potential acquirors" required some demonstration of the "suitability of [the] offeror in terms of IBA recommendations and [the] IBA Act", 65 it appears that at this initial stage both the SABC and merchant bank assumed the IBA would merely rubberstamp the SABC's decisions, by transferring the respective licences from the SABC to the successful bidders. 66

The IBA would have none of this. It advised both the SABC and the merchant bank that, as the regulatory authority for broadcasting, it would determine the successful bidders, with the highest bid not necessarily being a determinative factor. According to s. 2(f) of its 1993 legislation, the IBA was required to -

encourage ownership and control of broadcasting services by persons from historically disadvantaged groups.

While the IBA Act does not define the term, "historically disadvantaged South Africans", in all of its broadcast hearings to date the IBA has indicated that it understands the term to refer to those South Africans against whom the Apartheid system had discriminated, and those who were discriminated against by reason of their gender. The Apartheid system disadvantaged anyone other than white South Africans, and all South African women have suffered discrimination in many areas of their lives. The effects of historical disadvantage were particularly evident in the media industry: the IBA cited research in its 1995 Triple Enquiry Report, for example, that of the 4000 people employed in the independent film and television industry in South Africa, only about 10% were black; of 866 middle managers at the SABC, only 6 were female. 67 Therefore, the IBA interpreted s. 2(f) as, essentially, an affirmative action-type set-aside provision, which applicants for private broadcasting licences would have to satisfy. In a Position Paper issued in May 1996, 68 the IBA set out the following criteria which it would take into account in licensing applicants for radio broadcasting licenses:

the extent to which the financial interests in the application reflect inclusion of the historically disadvantaged;

the nature and extent of decision-making by the historically disadvantaged in the business venture; and

the empowering of historically disadvantaged staff through training and development programmes as well as the extent to which such staff are included in senior managerial, administrative and editorial decision-making positions. 69

At the same time as it asserted its jurisdiction to determine the successful bidders for the six SABC stations, the IBA also invited applications for eight greenfields licences: one new AM and three new FM stations in Johannesburg; one new FM and two new AM stations in Cape Town; and one new FM station in Durban. 70 Applicants were required to complete a comprehensive application document, which included all founding documents, contracts between consortium members, proposed programming, market research indicating demand for their proposed service, commitments to broadcasting South African music, and business, technical and human resource plans. 71 Numerous questions in the application form were directed at establishing the extent of ownership and control of the applicant by historically disadvantaged South Africans, 72 and at ensuring that actual control follows equity holdings.

The great difficulty with imposing such threshold requirements for applicants was that both purchase of an existing SABC station or launch of a greenfields licensee required a great deal of money, and black South Africans would have difficulty in securing finance for their stakes in bidding consortia, precisely because of their historical disadvantage. While white-controlled corporations and banks had ready access to funds with which to bid for licences, as a result of their historically privileged position in South African society, those South Africans most deserving of a stake in a new, unexploited market such as private radio, were least likely to have the education and commercial skills to become part of a bidding consortium, nor be able to fund their stake in a new station. The most significant achievement of the broadcasting privatisation process (more precisely, of the IBA's intervention in that process) is that it finessed this dichotomy, by catalysing the establishment and structuring of numerous broad-based empowerment groups. These have subsequently become a model for set-asides in other South African privatisations and licence grants, ranging from the sale of one of the state-owned airline, Sun Air, to the recent grant of casino licences.

Space does not permit a full discussion of South Africa's black corporate empowerment structures, but to provide a glimpse of how these structures work, we will examine three typical empowerment groups who were members of winning consortia in the broadcast privatisation process. The Mineworkers Social & Benefit Investment Company (Proprietary) Limited (MIC) is a company with directors and managers coming predominantly from the ranks of anti-Apartheid labour activists of the 1980s. While many directors of the company are also senior office-bearers in the National Union of Miners (NUM), the MIC is a distinct corporate entity whose finances are completely separate from those of the NUM. The MIC pays its directors and managers salaries, but disburses any profits from its activities to trust funds dedicated to the education of mineworkers' children, the retraining of retrenched mineworkers, and so forth. With over 350 000 mineworkers in South Africa, the beneficiary pool is enormous. There are several similar entities in South Africa which have won extensive holdings in broadcast assets, such as Kagiso Trust Limited and the South African Clothing and Textile Workers Union (SACTWU) Investment Group (Proprietary) Limited. The Women Investment Portfolio Limited is a somewhat differently-structured empowerment group. Led by a small group of female, and predominantly black, investment specialists, it has conducted a private placing of its shares to thousands of individual and group shareholders, ranging from rural black women in informal credit groups to urban professionals. WIP offers investment opportunities which otherwise would never have been available to South African women, because of the denial of education and earning capacity to these women under Apartheid. Finally, Siphumelele Investments (Proprietary) Limited typifies a third distinct type of empowerment group: its beneficiaries are somewhat more narrow-based, consisting of approximately 200 black professionals in the Western Cape, who have pooled their resources to create an investment fund which targets empowerment opportunities in their region.

In a typical consortium bidding for a broadcast licence, an empowerment group would trade its historical disadvantage characteristics, its broad beneficiary base, its legitimacy as an empowerment group, and its professional business structure and management, for equity. Because equity has to be funded, the empowerment group would attract loans from either its consortium partners, usually established media companies, or from financial institutions. But the lenders may not use their loans as an instrument of control of the licensee, or the requirement that ownership and control by historically disadvantaged South Africans be encouraged would be defeated. In order to avoid diluting the empowerment stake, loans cannot be secured against the shares of empowerment partners other than as a last resort, and the proposed business plan for a station becomes all-important since it must convincingly demonstrate that the empowerment partners will be able to pay off their loans out of the revenues of the station. As might be expected, given these tight parameters, South African broadcast consortia shareholders' and loan agreements can be fascinating documents (at least, for corporate lawyers).

Both the sell-off of the six SABC stations and the eight greenfields licenses were aggressively contested by numerous consortia. (See Appendix 1 attached, which lists all bidding consortia for the SABC stations, their constituent members, and their bid amounts.) A feature of South African broadcast licence hearings are their adversarial nature: competitors are given an opportunity to comment on each others' applications, as part of the public notice-and-comment proceedings, and can make oral representations against competitors at their hearings. 73 Given the empowerment and other criteria which applicants have to satisfy, oral hearings for each radio licence applicant typically took eight to ten hours; each written application document ran into several hundred pages. The SABC stations' hearings process ran from June until September 1996, and ultimately the six stations were sold for a total of R620,1 million (approximately US$155 million). Of particular interest is the impact of the regulator's involvement on the process.

Firstly, the IBA was true to its word and did not always choose the highest bidder. For example, three consortia competed to purchase KFM, a Cape Town-based adult contemporary music station. The Moribo Consortium was composed of black empowerment groups holding 40% of the equity, 74 with two newspaper groups and an industrial holding company, all white-controlled, holding the balance of the equity and largely funding the consortium. Moribo bid R36 million (US$9 million). The second applicant, the Crescent Consortium, had a 35% empowerment component, with its distinct feature being that these historically disadvantaged shareholders were based in the station's Western Cape region. Crescent bid R65 million (US$16,25 million), funded by a major South African investment bank. The third bidder was Africa on Air (Proprietary) Limited, 75 in which 60% of the shareholders were from empowerment groups, and the remaining shares were held by Primedia Broadcasting (Proprietary) Limited, owners of Radio 702, at that time the only private radio station in South Africa. Africa on Air bid R110 million (US$27,5 million), but the funding mechanism for its empowerment partners' equity share was regarded by the IBA as having "the potential to be used negatively as a control mechanism by Primedia." 76 Citing the local base of Crescent's empowerment shareholders as being an important factor, and having already awarded Africa on Air the second licence which it had bid for, the bigger prize of Highveld Stereo in Johannesburg, the IBA plumped for Crescent. Anticipating that the sale of KFM at what was arguably a R45 million (US$ 11,25 million) discount would cause the government concern, the IBA stated:

The Authority does consider price an important factor in determining the public interest, but not an overriding one. In considering the difference in bid price between applicants, the Authority weighs the monetary value against the value of the contribution the applicant with the lower bid would make towards the total industry. 77

Whatever the merits of the IBA's decision to choose a lower bidder for KFM, or its similar decisions in the cases of East Coast Radio and Radio Jacaranda, it should be noted that enthusiasm for proliferating independent regulators in the broadcasting and telecommunications sectors of countries throughout the world (as, for example, in the Regulatory Reference Paper appended to the Fourth Protocol to the GATS) does not always take into account the tensions created by initiating independent regulation andprivatisation in a sector simultaneously. As we shall see when we turn to the South African telecommunications privatisation process, this expensive lesson in the costs of independent regulation was well learnt by the time it came to have a partially-privatised Telkom licensed by the new telecommunications regulator.

Secondly, beyond the question of whether the IBA was justified in choosing lower bids, there remain serious questions around the values earned for the stations sold. R320 million (US$80 million) was paid for one station alone, Highveld Stereo, more than half the total realised. While Highveld Stereo was unquestionably the most attractive asset in the SABC portfolio, because of its coverage of the affluent historically white suburbs of Johannesburg, the sum paid for the station dwarfs the R70 million (US$17,5 million) for which Radio Jacaranda, a Pretoria-based station with a similar audience and a substantially overlapping footprint, was to be sold. At the time, the accepted wisdom was that the Highveld buyers had overpaid. However, in early May 1998, a 42.5% stake in Jacaranda was sold for R138,1 million (US$27 million), 78 suggesting that the true value of the station was more than triple the amount realised in 1997, taking inflation into account. 79 Based on our understanding of radio station values internationally (admittedly an inexact science), we would suggest that all five of the SABC stations other than Highveld could have raised higher prices in a better-planned privatisation process. If the SABC and the merchant bank had intended to negotiate the bidders' offers up, for example by refusing to sell a particular station and threatening to return to the market, that strategy was scuttled by the IBA's entry into the process as selector of the winning bids. Arguably, the IBA intervention in the sale process should have been anticipated and, if unwelcome, could have been neutralised. 80 We do not make any normative judgment here on the desirability or otherwise of the IBA's intervention; we simply note that it cost the public fisc a substantial amount of revenue. If it is accepted that intervention was necessary, perhaps the stations should not have been sold off all at once: if their sales had been staggered in three tranches, competition for each station would have progressively intensified and there would have been a greater appreciation of their true market value.

Thirdly, the entry of a regulator into a high-stakes privatisation process is bound to attract litigation, and it is crucially important that the regulator conduct itself in accordance with the administrative law norms in its jurisdiction. In its decision on the award of the Radio Jacaranda licence, the IBA chose a R70 million (US$17,5 million) bid by Newshelf 71 (Proprietary) Limited over a R90 million (US$22,5 million) bid by Naledi Media Investments, the deciding factor apparently being Newshelf's superior empowerment shareholding (65.1% versus Naledi's 45%) and its experienced foreign equity partner, Europe Development International (EDI). 81 Naledi took the regulator's decision on review, and had it declared null and void on the basis of a procedural irregularity: the Supreme Court ruled that because one of the IBA's councillors was away at the time of the hearing, the applications had not been heard by a properly constituted quorum of the IBA Council. 82 Eventually, the matter was settled by the two applicants agreeing to split the station between them, and the combined applicant was awarded the licence in August 1997, leaving the station and its ratings in limbo for almost a year. This embarrassing slip-up by the IBA suggests that where regulators become part of a privatisation process, it is crucial that, because of their heightened exposure to litigation by aggrieved bidders, adequate legal resources be devoted to ensuring unimpeachable legality. This is particularly the case in highly transparent regulatory jurisdictions like South Africa, where sometimes there are just too many moving parts in a licence grant process, and an inexperienced, underfunded and poorly resourced regulator can simply be overwhelmed by all the procedural rules and legal niceties with which it has to constantly comply. Independent regulation of broadcasting is enshrined in the South African constitution, 83 emphasising the importance which South Africa's new democratic order places on media freedom, but the concomitant regulatory skills take time to develop. The Jacaranda experience suggests that it might have been more prudent for the regulator to be self-restrained in its role, in the mechanics of the radio station privatisation. The IBA can always threaten to make use of its ultimate sanction, that of refusing to license a buyer, and hence there were more subtle means by which the IBA could have obtained the desired regulatory outcomes, instead of the approach of aggressive intervention in the process which it adopted. 84

3.4 Fields of green ... fields of plenty?

The issue of the eight greenfields licences ran somewhat more smoothly. Once again, the competition was heated: ten consortia competed for the three Johannesburg FM licences on offer, with several international media operators participating in bidding groups. (As an illustration, see Appendix 2 for a full list of the bidders for the Johannesburg licences.) In its licence awards issued early last year, the IBA favoured applicants who would target previously under-served audiences, particularly black urban listeners. In Johannesburg, the most important and affluent radio market in the country, the bidders selected were Kaya FM, which proposed an adult contemporary station targeting a mature, urban and predominantly black listenership; Y-FM, a youth station with an age demographic-focussed audience (rather than race-based, which despite the use of non-discriminatory measurement tools such as the Living Standards Measure (LSM) system, 85 remains the de facto approach to defining adult South African radio audiences) 86 ; and Classic FM, a niche station adapted from a format pioneered in the United Kingdom. The IBA steered away from introducing direct competition for the privatised SABC stations, Highveld and Jacaranda, by refusing applicants who sought to duplicate their adult contemporary/Gold formats and wished to compete for their affluent white listenership. 87 Direct competition for incumbent English-language AM talk station Radio 702 was deferred, in favour of granting an AM licence to an Afrikaans-language news and talk station. 88 The pattern continued in Cape Town, where a more niched application to run a jazz/easy-listening format station was accepted at the expense of an AC/Gold station application which would have competed with the newly privatised KFM. The IBA ran into trouble in Durban, where neither of the initial applicants was deemed suitable; the entire process had to be re-run, with the FM licence ultimately being awarded in November 1997.

It is too early to appraise how the new private licensees are fairing in any definitive manner, but there have been some early indications. Most of the SABC stations which were sold off have maintained or increased their audience shares and profitability; one of the more niched greenfields licensees, Classic FM, appears to be in trouble in the highly contested Johannesburg market, and has not captured the mass audience it sought; 89 in the Cape Town market, the new AM English-language talk station, 567 Cape Talk, appears to have successfully captured the attention of an affluent audience and is succeeding commercially, despite there having been no AM station in that market in twenty years. 90 The most astonishing success story, though, has been the youth station Y-FM, which has become the regional station with South Africa's biggest listenership in less than a year since its launch. More significantly, it appears to have attracted its more than half-million listeners without other stations with significant youth listenerships, such as 5FM and, in particular, Radio Metro, losing audience share. 91 Many South Africans lament that yet another generation of township youth, denied adequate educational facilities during South Africa's difficult transition period and exposed to financial hardship and the ever-present threat of violent crime, will be "lost". It appears that, with over 70% of its listenership in the lower income LSM 5 and 6 groups, Y-FM has found them. 92 This success should be regarded as a significant vindication of the IBA's preference for awarding licences to applicants that would target such historically under-served audiences, rather than introducing head-on competition in market segments which are already reasonably served.

However, this is at most a relative success: audiences reached by the new commercial stations are overwhelmingly urban-based, and the stations have a strong inclination to target more affluent audiences which can be sold to advertisers; for the majority of poorer South Africans, particularly black South Africans living in rural areas who have radio broadcasting as their only accessible medium (due to the expense of television receivers and illiteracy), there is still very little choice of broadcast services. In the new White Paper on Broadcasting Policy, 93 released on 4 June 1998, the Ministry of Communications voices severe criticism of this continued "dualism" in South African broadcasting, and recent government policy statements have indicated that the expansion of commercial, free-to-air broadcasting to poorer South Africans should be the foremost priority for the IBA. 94

Radio privatisation in South Africa, then, has not been the tidiest of processes, and the regulator must take most of the responsibility for the procedural mishaps. On the other hand, the regulator's determination to ensure that the allocation of ownership and control in the new private radio market would not merely follow existing patterns of wealth-distribution in South Africa, and its use of the licensing process to create new wealth in the hands of historically disadvantaged South Africans, should be applauded. While only 10.3% of the assets on the Johannesburg Stock Exchange are currently black-held, 95 in the South African private radio market empowerment groups own approximately 63% of assets by value. 96

3.5 Television and beyond

Most recently, the IBA has completed the licensing of a new, privately-owned free-to-air terrestrial television channel. Once again, the licence was heavily contested, with seven competitors whose consortia included major foreign media operators such as Time-Warner, TF1 and United News and Media. After a lengthy and often acrimonious hearings process, the licence was awarded to Midi-TV (Proprietary) Limited, a consortium whose broad-based empowerment shareholding within a strong corporate entity was deemed by the IBA to be the deciding factor. 97 Aggrieved competitors have applied to the South African Supreme Court for judicial review of the decision, and there may be cause for concern that the regulator has once again fluffed some of its procedural obligations. 98 Even without the difficulties posed by having to meet this legal challenge, the new licensee faces some difficult obstacles: first, it has been allocated UHF frequencies which require many viewers to invest in new aerial equipment; second, it has to ramp up its services very quickly, to begin broadcasting by October 1998 so that it will be able to cover the forthcoming national elections in 1999; and third, it faces a resurgent SABC, which has been successfully turned around by its new management 99 and has had its public service mandate targets lowered by the IBA, 100 making its three channels more commercially-oriented than ever before.

In fact, while the broadcast regulator has recorded its intention to continue to issue greenfields commercial broadcasting licences to private operators (a fifth free-to-air terrestrial channel, regional television and small city radio station licences are all on the cards), the most important new development in the South African broadcast market has been the initiation of a new policy process of the Ministry of Communications, beginning with a Green Paper which strongly suggested that more SABC services were being earmarked for some form of privatisation. 101 Seven different models for the future of the SABC were suggested, 102 summarised in Appendix 3. Based on the precedent of the corporatisation of the state-owned signal distributor, Sentech Limited, a Bill as been introduced in the current session of the South African Parliament which would incorporate the South African Broadcasting Corporation Limited as a public company with the state as sole shareholder. 103 This entity could dispose of assets, or a proportion of its shares could be held by a strategic equity partner, according to some of the models suggested in the Green Paper on Broadcasting Policy. While the subsequent White Paper on Broadcasting Policy does not determine precisely which privatisation model would be adopted, it does substantially advance the process of selling off a portion or the whole of the SABC's remaining commercial broadcasting assets. The SABC will be separated into two groups of broadcasting interests, one containing the remainder of its commercial broadcasting assets (i.e. the avowedly commercial SABC3 television channel, Bop-TV, and the radio stations Metro, 5FM, Good Hope and Lotus), while the other would retain those assets required by the SABC to fulfill its public broadcasting mandate (i.e. its eleven language-based radio stations, and its two mixed commercial/PBS television channels, SABC1 and SABC2), operating in terms of a Charter drawn up by Parliament. 104 On the crucial issue of financing of the public broadcasting group, the White Paper states:

Funding sources for the public broadcaster will consist of licence fees, grants advertising and sponsorship. Advertising revenue of the public arm of the SABC will be less than that of the commercial arm. It is likely that cross-subsidisation of this arm from dividends paid by the commercial arm of the SABC will also be required, as may be some degree of budget supplementation from the general revenues of the Government. The public broadcasting arm of the SABC will also be allowed to sell advertising time, but such services cannot obtain their predominant form of revenue from advertising. 105

The notion that the public broadcaster may not derive the majority of its revenues from commercial airtime sales represents an important break with past practice of the SABC, whose dominance of the television advertising market would otherwise crowd out new private sector competitors. In the short term, however, the SABC's commercial broadcasting group will derive its revenues from advertising, cross-subsidising from the commercial group to the public broadcasting group via dividend payments to the Ministry. 106 The White Paper records that the Communications Ministry wishes to complete the current corporatisation and grouping process, as well as give the new television licensee an opportunity to get off the ground, before contemplating precisely which privatisation model it prefers for the SABC. 107

However, the issue of greenfields licences will continue unabated: the White Paper states that "[t]he expansion of the radio sector must ... receive priority", 108 with the emphasis to be upon "neglected geographic areas and programming needs", 109 which are most likely to be served by the licensing of small city and town stations, coupled with the expansion of the already vibrant community radio sector. 110 On the television side, M-Net is to face competition in pay-TV, 111 the White Paper confirms that regional television stations will be licensed, 112 and a dedicated national educational televison channel is to be launched, funded by spectrum usage fees paid by broadcasters. 113 Ownership structures in both private commercial television and radio are likely to be significantly affected by a White Paper proposal that the 20% foreign ownership cap be raised, with the new cap to be determined by the government, following an IBA investigation and a public notice-and-comment process. 114

In respect of signal distribution, which is currently de facto monopolised by the state-owned Sentech because of its control of the overwhelming majority of high sites and existing transmission infrastructure in South Africa, the White Paper gives notice that "[m]arket inefficiencies in the business of signal distribution will be minimised to the greatest practicable extent, and the South African distribution environment will be opened up to competition by the year 2000." 115 Furthermore, "access to high sites will be afforded to all signal distributors upon the opening of the signal distribution market to competition." 116 Sentech itself is slated for a possible partial sell-off or full privatisation, once it has concluded its current corporatisation exercise. 117 Somewhat ominously for M-Net, which has to date delivered its pay service on scarce terrestrial VHF and UHF frequencies, the White Paper states that "there may be no justification for permitting a pay terrestrial broadcasting service at the cost of a free to air terrestrial service which would serve the social cause better." 118 This may be interpreted to mean that when channel space is required for the new educational service, M-Net will be required to migrate its terrestrial pay service to its satellite platform, DStv, or to other multi-channel platforms which the White Paper suggests may be in the pipeline, such as cable, MMDS and LMDS. 119

As is apparent from other areas of the Green and White Papers, the South African government is not entirely pleased with the regulator's past forays into the policy arena, and would prefer if the IBA would stick to issuing licences and regulating broadcasters. As the White Paper puts it: "The perception that the IBA is not accountable to anyone in its activities regarding the implementation of public policy is widespread and a source of concern." 120 One specific outcome of the privatisation process, then, is that one of the leading actors in that process, the IBA, has been adjudged to have overstepped its jurisdiction, and is going to be reined in by merging it with the new telecommunications regulator, SATRA, within the next 18 months. The White Paper makes a number of cogent arguments for the operational and functional efficiencies of having one regulatory agency for both telecommunications and broadcasting, 121 but it is no accident that the White Paper simultaneously gives notice that the IBA's powers will be brought into line with those accorded to SATRA (see discussion of SATRA's powers in section 4.4. below): "[t]he Government," says the White Paper, "should have the right to issue policy directives to the IBA on policy matters", though this is balanced against the IBA's constitutionally-entrenched powers: "[t]he IBA should enjoy the independence to implement these broad policy directives in its regulatory activities in accordance with a public process." 122

One such policy decision which the Minister has reserved to himself, is the course of the future privatisation process for the SABC. 123 It has been suggested that this constitutes an unconstitutional meddling with the independence of the regulator by some South African commentators, 124 it is not clear just how far that constitutional guarantee actually goes, and arguably it would be in the national interest (and certainly in the fisc's interest) if the Ministry were to plan, direct and run the next round of SABC privatisation. Communications Minister Jay Naidoo has commented on the controversy, somewhat obliquely, as follows:

The issue of constitutional provisions affecting the Independent Broadcasting Authority is real and the choice is whether you let the current scenario remain even at the cost of a more efficient management of resources and the sector. Surely courageous leadership makes it incumbent on you to seek to amend legislation that does not contribute to an efficient and cost-effective management of resources. 125

We agree the Ministry would do a better job of the forthcoming privatisation than the three-headed monster of the SABC, IBA and merchant bank that presided over the radio sales. While the IBA deserves praise for its role in ensuring that historically disadvantaged South Africans were given an opportunity to acquire new broadcasting assets, its meddling in the nuts and bolts of the privatisation process was not entirely helpful. On the other hand, we do not understand why this would necessitate a constitutional amendment; arguably, it was the IBA which was stretching its jurisdiction in the radio sales, and if anything, the Ministry would have been well within its powers to have run that process instead of taking the standoffish stance it adopted throughout. The political relationships between governments and the new broadcasting and telecommunications regulators which are being established in developing countries can be complex; one important lesson from the first round of broadcast privatisation in South Africa is that a coherent privatisation programme requires that these responsibilities be very clearly delineated.

4. ab

Privatisation in the telecommunications sector

4.1 The tyranny of Telkom's "exclusive privilege"

As with broadcasting and many other aspects of life in South Africa, the country's telecommunications system was fundamentally shaped by Apartheid. The provision of telecommunications was the exclusive domain of the Department of Posts and Telecommunications, which in 1991 spun off its telecommunications assets to a newly-created state corporation, Telkom South Africa Limited. Telkom's monopoly powers, as enshrined in the Post Office Act, 126 gave it "exclusive privilege of constructing, maintaining and using ... any telecommunications line". 127 South Africa had followed the typical state telco (PTT) model, and no competition for the provision of basic telephony services or infrastructure was allowed in terms of the legislation. Responsibility for regulation of the sector was shared between Telkom, the responsible Minister and the Postmaster-General (a state appointee). 128

Absolute state control over the provision of basic telephony services suited the agenda of the Apartheid government, which grossly skewed line installation in favour of the white population of South Africa, so much so that in 1995 white urban areas enjoyed telephone penetration rates of 25 per 100 people, versus rates as low as 0.1 telephones per 100 people in rural black areas. 129 The following table sets out the most recent statistics:

Table 1: Wireline telephone penetration levels amongst South African households

130

Black Rural
Black Urban
Coloured
Asian
White
Total

Population ('000)

12 095

1 136

37 859

Households ('000)

2 503

750

254

8 721

"universal service"

% households with wireline telephone

29%

74%

32%

"universal access"

% households without wireline phone, but with access to one within 5 km

57%

23%

43%

% households with no universal service or access

14%

3%

24%

The stark disparity in the allocation of resources between whites and blacks is illustrated by the fact that 55% of South Africa's telephones (1.5 million instruments) are in the hands of its whites, who constitute only 13% of the total population. 131 There are also wide disparities in network access from region to region: in the wealthy and predominantly urban provinces of the Western Cape and Gauteng, with their large white populations, access line penetration exceeded 20 lines per 100 people in 1996, but none of the remainder of South Africa's nine provinces had an access line penetration of more than 10 lines per 100 people; in one of the poorest and least urbanised provinces, the Northern Province, access line penetration was below 2 lines per 100 people. This pattern of insidious disparity was replicated inside the company: of Telkom's 60 000 employees in 1995, the vast majority of those in managerial and skilled technical positions were white males, reflecting the priorities of Apartheid social engineering. 132

International trends towards liberalisation of telecommunications services which accompanied the transition from basic telephony to the new information-rich telecommunications era in the 1980s, were felt in South Africa: whilst the state retained its control over basic telephony and the provision of the telecommunications network, numerous private-sector undertakings were permitted to lease state-owned telecommunications lines in order to operate their own private data networks. Complementary to private networks, data communication systems with special service features - dubbed "Value Added Network Services" or "VANS" - began to emerge, where private operators provided services such as protocol conversion and access to databases, 133 using the PTT's telecommunications grid for data transport and adding a margin of commercial value to it through the services offered. By the end of the decade, corporate customers of the PTT were able to lease lines on a trial basis, at special tariffs, for the operation of private voice networks. 134

Notwithstanding these small concessions to the corporate market, Telkom was still their sole option for provision of the underlying network, and it enjoyed almost complete hegemony over the country's telecommunications. 135 Its fixed assets at the 1993-1994 financial year-end were valued at R13,8 billion (then US$4 billion), with annual revenue of R8,35 billion (then US$2.4 billion), 136 rising to R13.3 billion (then US$3.3 billion) in the 1995-1996 year-end. 137 In that year, Telkom generated an operating profit of slightly more than R3 billion (then US$¾ billion), 138 but like most PTT's it carries a significant debt burden, 139 which ran to R8,7 billion (then US$2,2 billion) at the 1995-1996 year-end. 140 At the 1993-1994 year-end the company was operating 3,66 million main telephone lines, of which 60% were digital, and 50 000 public pay-phones. 141 By the 1995-1996 year-end these figures had risen to 4 million main telephone lines, of which 70% were digital, and 70 000 public pay-phones, 142 these impressive increases reflecting new priorities for Telkom following the advent of democratic government in South Africa in April 1994. In particular, Telkom was expected to roll out universal access to basic telephony for the majority of people, thereby starting to redress historic discrimination by the state telephone company against black South Africans. Ranked internationally by size in 1996, Telkom was the 32 nd largest telephone company in the world.

4.2 The introduction of digital cellular telephony in 1994

As noted in section 3.1 above, plans for the privatisation of the state's telecommunication assets were first mooted in the late 1980's, and Telkom's creation in 1991, to hold these assets in a corporatised vehicle, was one of the results - though nothing further could be done until the new, democratically-elected government had taken power. But there were stirrings of market forces in the early 1990's, principally through the licensing in September 1993 of two GSM cellular networks, Vodacom and MTN. Vodacom began operations in the early part of 1994, and currently has approximately 900 000 subscribers. 143 Telkom holds 50% of Vodacom's equity, with 31.5% held by British technology partner Vodafone Group plc, and the remaining 13.5% by Rembrandt, a South African-based conglomerate best known for its tobacco interests. MTN launched a few months after Vodacom, and has made up the backlog to achieve around 800 000 subscribers at present. MTN's equity is shared amongst a broad group of owners: the state-owned Transtel has 20%, 144 the M-Net group has 25% via its subsidiary M-Cell, Cable & Wireless plc has 25%, SBC has 15.5% via a South African subsidiary, and the balance of 14.5% is directly held by empowerment groups, the largest single investor being the National Africa Telecommunication Company (Naftel) with 10%. Both the SBC and the Cable & Wireless stakes are about to be sold, with 20.5% to be divided into portions and sold to various black businesses and empowerment groups, 145 the remaining 20% to be sold to a new international management partner to replace SBC. 146 MTN has made some impressive forays into other African markets, most recently winning the second Ugandan cellular licence together with Sweden's Telia and local investors. 147

Notwithstanding the dramatic growth rate of digital cellular telephony in South Africa, its relative cost makes it a premium service, and data collected thus far indicates that while 19% of white South African households own cellular phones, the penetration figure for blacks, coloureds and Asians is in the region of 3%. 148 There is an important cross-subsidisation measure in the operators' licences, namely that Vodacom is required to install and maintain 22 000 GSM public pay-phones, and MTN 7 500, by September 1998. But, in terms of direct subscribers, while the existing GSM services fulfill the needs of some lower-income earners such as informal traders (approximately 60 000 of whom operate their cellular phones using pre-paid airtime sold by Vodacom), 149 they do not significantly advance the key overall policy aim of providing the vast majority of historically disadvantaged South Africans with access to telephony.

4.3 The telecommunications policy process, 1994-1996

Future telecommunications policy, and in particular the liberalisation of the South African telecommunications market, had already become a contested issue during the CODESA negotiations process, with licensing of the cellular services in 1993 being particularly contentious. Following the April 1994 national election, a Technical Task Team began work on the basis for subsequent broad-based consultation, the Green Paper on Telecommunications Policy. 150 Released by the Ministry of Posts, Telecommunications and Broadcasting in July 1995, the Green Paper identified a number of possible privatisation models, liberalisation approaches and regulatory options for discussion. Three basic policy premises framed the debate as to which options the country should choose: first, the Green Paper recognised that telecommunications "is not simply an aspect of development, but a precondition for its success." 151 Second, a primary objective of the new telecommunications policy had to be the achievement of a rapid increase in telephone penetration rates, particularly in black urban and rural communities. 152 However, the Ministry recognised that while the long-term goal was universal service - i.e. a telecommunications line in every household at affordable prices - the pragmatic, medium-term aim should be the achievement of universal access , meaning that shared community or public telephones would be placed within walking distance of people's houses. 153 Third, the Ministry made it clear that it was well aware of the new global realities, namely that new technology was undermining the traditional PTT monopolies, that cross-subsidy mechanisms were not maintainable in the longer run and rates had to be rebalanced, and that the Uruguay Round trade agreements had acted as a catalyst for a new era of market liberalisation worldwide. 154 Reflecting the deeply tensioned character of the Ministry's approach to liberalisation of the South African telecommunications market, and in sharp contrast to the enthusiasm for the market displayed by the IBA, the Green Paper states:

In the final analysis, competition is not an end in itself, but a means to an end, that is a tool that can be used to achieve certain objectives. Thus, determining the optimal market structure for the telecommunications sector, that is, striking the proper balance between competition (where and how it should be used) and monopoly (where it is still preferable), is of crucial importance. 155

So, the market romance in telecommunications was to be much more cautious and measured. The debate over how far market liberalisation should go, and whether continued monopoly and cross-subsidisation in order to roll out universal access were a viable policy option, was canvassed in 131 submissions made by interested parties in response to the questions posed in the Green Paper. In order to attempt to reach some kind of industry and societal consensus, the major issues which emerged from the submissions were referred to a National Colloquium in November 1995. The Colloquium in turn nominated an Eminent Persons Group, which drafted the binding policy document, the White Paper, in conjunction with the Minister. This draft of the White Paper was tabled for discussion at the Plenary of the National Telecommunications Forum, the broad stakeholders' group which had been instrumental in initiating the policy process. Finally, after revision and consideration by both the Minister and the Cabinet, the White Paper on Telecommunications Policy was issued in mid-March 1996. 156

The depth of consultation evident in this lengthy process was characteristic of the then-Government of National Unity, in which NP leader F.W. de Klerk was Second Deputy President despite the ANC's convincing election victory, and South Africa was still negotiating its path from the past into the more democratic present, and new policy initiatives had to be negotiated with careful regard for the realities of the continued economic power of white South Africans. The difficulty with the consultation process was that, of the 131 submissions made in response to the Green Paper, the large majority reflected the interests of well-financed and organised groups, rather than those of the most impoverished members of society, which the Green Paper suggested should be a focus of South Africa's new telecommunications policy. Ultimately, it was the ANC's responsibility to speak for those historically disadvantaged South Africans who had given it an overwhelming election mandate, but whose individual day-to-day battles with poverty made their engagement in each and every policy consultation process unlikely.

The White Paper carefully seeks to reconcile what it calls "two seeming opposites" of providing universal service to disadvantaged rural and urban communities, versus the delivery of high-level telecommunication services required by South Africa's sophisticated business, finance and industrial sectors: 157

Liberalisation trends associated with the spread of the global information highway and the legitimate needs of South African business and urban areas for advanced services could easily combine to draw interest and resources away from the delivery of service to rural and disadvantaged areas. The potential development impact of telecommunications would be limited; the opportunity would be lost for South Africa to leapfrog traditional stages of development through the use of telecommunications to foster the application of new information technologies. 158

The White Paper's solution to the dilemma of how to balance the sometimes conflicting goals of marketization and universal service, was a phased process of liberalisation, with Telkom to continue enjoy exclusivity in the provision of the public switched telecommunication network (PSTN) for a limited period of time, and liberalisation to be implemented, sector by sector, by an independent 159 regulatory agency in line with the Ministry's policy directives. 160

Telkom will function as the primary provider of the local loop, exchanges, transmission, and international services during the period of exclusivity. Because the central goal of the period is the building out of the basic network as quickly and as extensively as possible, Telkom should engage traditional cross-subsidy mechanisms to help facilitate network roll-out, including maintaining nationally uniform tariffs for standard [PSTN] services. Because the South African telecommunications market is already in part liberalised, this means that during the exclusivity period reasonable efforts must be put in place to safeguard against private service offerings and practices that unduly divert revenues from Telkom. Perhaps the central element here is the control of bypass and resale. ... On the other side of the coin, because Telkom has a number of advantages when it competes with private sector companies in value-added services, reasonable steps must be taken to ensure that all competitors operate on level playing fields. ... In brief, Telkom itself has two essentially conflicting requirements during the period of exclusivity: to roll out the network and keep usage affordable, and to rebalance its tariffs in order to prepare for competition. 161

Unusually for a broad policy document, the White Paper went so far as to suggest deadlines for liberalisation, which it stated were necessary "so that potential competitors are able to plan their entrance and investments accordingly." 162 The exclusivity period was set at five years, to begin following the establishment of the new Regulator and its licensing of Telkom. 163 Telkom would be required to complete its tariff rebalancing by the end of this period, with the most significant rebalancing taking place in year 4. 164 The use by businesses of private networks was legitimated, including switching capabilities within the private network, and the White Paper stated that no distinction would hence forth be made between voice and data carriage on these networks. 165 Private networks would be permitted to resell leased capacity from year 4, 166 though the same call could not be patched into a private network and then be routed back into the PSTN at its destination, as a means of by-pass. 167 Competitors who entered the market would be expected to make contributions to a Universal Service Fund (USF), which would be used to compensate for the undermining of the ability to achieve universal service objectives due to the impact of competitive forces on Telkom. 168 Similarly, private-sector VANS were legitimated, with the requirement that they use the Telkom infrastructure until the expiry of the exclusivity period. 169 After the five-year exclusivity period had elapsed, i.e. at the beginning of year 6:

the national long-distance market would be opened to competition;

competitors would be allowed to enter the public pay-phone market, though using the Telkom local loop infrastructure;

the interlinking of private networks to create metropolitan area networks (MANs) would be permitted,

again, on the express proviso that entrants into these newly competitive sectors would be obliged to pay contributions to the USF. 170 The final phase of the liberalisation programme would commence at the beginning of year 7, when:

international long-distance services could be provided on a competitive basis; and

a second full service network operator would be licensed to compete directly with Telkom in all areas of telecommunications services. 171

The balance of the White Paper dealt largely with the structure and powers of the new independent regulator, the South African Telecommunications Regulatory Authority (SATRA), a full discussion of which is, unfortunately, beyond the scope of this paper. (We will, however, be making some incidental comments on the extent of the new agency's independence as conferred by the subsequent legislation, in sections 4.4 and 4.5 below.) Despite questions raised in the Green Paper calling for submissions on the possible privatisation of state-owned telecommunications assets, 172 the White Paper does not make any policy statement on the issue. It simply records that no consensus could be reached in the National Colloquium, since organised labour (led by the ANC's alliance partner, the Congress of South African Trade Unions) wanted Telkom to remain in state hands, while the remainder of the Plenary favoured "strategic equity partnership with an international partner and/or private equity participation." 173 In any event, noted the White Paper, "[t]his issue is subject, at present, to the outcome of the state assets restructuring process in the Government of National Unity." 174 Decisions in that broader policy process required cooperation between several government offices, including the Department of Trade and Industry and the Public Enterprises Ministry. The government's policy decisions on privatisation were only released three months later, in its macroeconomic medium-term strategy document, Growth, Employment and Redistribution (GEAR). 175 A key element of the medium-term strategy was set out to be,

the implementation of the public sector asset restructuring programme, including guidelines for the governance, regulation and financing of public corporations, and leading off with the sale of non-strategic assets and the creation of public-private partnerships in transport and telecommunications. 176

In other words, the favoured mode of privatisation for Telkom would be the sale of a strategic equity share to a private sector partner, rather than its wholesale divestiture. By this time, the Minister who had steered the telecommunications policy process through to the White Paper, Z. Pallo Jordan, had been replaced by Jay Naidoo. The new Minister faced a tricky dilemma. Estimates put the cost of debt servicing by the South African government at more than 20% of its total budget, capital expenditure included, and a primary aim of the programme for restructuring public enterprises was to obtain funds, preferably from foreign investors, which would assist in lowering these servicing costs. Therefore, the government needed to obtain as much money from the sale of a strategic equity stake in Telkom as possible. Achieving good value, however, would require that potential foreign partners for Telkom be given cast-iron guarantees that their investment would be protected, and the longer Telkom's monopoly over basic services and its exclusive privilege could be maintained, the greater the value of a strategic stake would be to a foreign investor. After publication of the White Paper, and while these considerations were being weighed in government, the new telecommunications legislation went through 16 drafts, was publicly tabled before the Parliament Portfolio Committee and Senate Select Committee, and finally emerged in November as the new Telecommunications Act of 1996.

4.4 The Telecommunications Act of 1996

While Minister Naidoo steadfastly maintained that the White Paper would continue to be the policy framework for liberalisation of the telecommunication sector, there were two notable omissions from the new legislation: first, the White Paper's precise deadlines for liberalisation of each telecommunications sector were excluded, and replaced by a ubiquitous "dating" provision that,

No person other than Telkom shall be granted a licence ... until after a date to be fixed by the Minister by notice in the Gazette ; 177

and second, the Minister would be issuing Telkom's new PSTN, radio and VANS licences, and not SATRA. All three of the latter licensing provisions use the same peremptory grandparenting language, stating,

... Telkom shall be deemed to have applied to the Minister for a [relevant licence type] and ... the Minister shall grant the application and the Minister shall issue such licence to Telkom ... 178

The need for Telkom's future strategic equity partner to be assured of the security of its investment by such black-letter provisions is largely understandable, and the fact that the Minister was to issue Telkom's licences does not amount to a significant diminution of SATRA's independence. After all, in 1993 incumbent broadcasters were deemed to be licence-holders in a similar fashion. 179 As for the omission of the precise liberalisation schedule from the legislation, the Communications Department's explanation that inclusion would have been undesirable and without international precedent has considerable merit. Nevertheless, the omission of precise deadlines thoroughly alarmed the business community, which had ardently championed liberalisation, and has dampened prospects for a clean cut to competition. Although the licence subsequently issued to Telkom does provide for expiry of its exclusivity period, largely as set out in the White Paper (see the fuller discussion in section 4.5 below), this does not mean that the Minister necessarily has to open the relevant market sectors to competition. Instead, in the case of international, national long-distance and local telecommunications competition in the South African market, potential competitors are left dangling, waiting anxiously by the 'phone for the Minister to call and give them a date.

Aside from these two controversial elements, the new legislation does faithfully reflect the policy intent of the White Paper. The Act has a list of diverse and tensioned objectives set out in section 2, that is similar to the IBA Act, and is based on a similar "wish-list" approach in the 1993 Canadian Telecommunications Act 180 . Objectives such as universal service at affordable prices 181 are balanced against explicitly market-oriented goals such as ensuring "fair competition", 182 the encouragement of investment and innovation in the South African telecommunications industry, 183 and the promotion of small, medium and micro-enterprises within the industry. 184 As in the IBA Act, ownership and control of services by persons from historically disadvantaged groups is to be encouraged; 185 and the need to "promote the empowerment and advancement of women in the telecommunications industry" is expressly realised. 186 As has been said of similar provisions in the Canadian Act, the objects of the South African Telecommunications Act are "not dispositive conclusions, but merely the constraints within which argument must take place." 187 In a similar fashion to the broadcast privatisation and liberalisation process, in the South African telecommunications sector this process has a multiple agenda: marketization; empowerment; and reconstruction and development.

Overseeing the achievement of these multiple aims is the new regulator, SATRA, which was established by the Telecommunications Act 188 and has been operating since the appointment of its six-person Council in early1997. SATRA does not enjoy a constitutional guarantee of independence similar to that of the IBA, but South Africa has agreed to abide by the principles of independent regulation contained in the Reference Paper appended to the Fourth Protocol to the GATS. (South Africa's specific commitments in respect of basic telecommunications, and its regulatory commitments, are contained in Appendix 4 to this paper.) 189 SATRA itself is bound by the Act to honour South Africa's commitments in terms of international agreements, 190 and hence must abide by the regulatory principles to which South Africa has committed in its Schedule, which adopts the Reference Paper. A full discussion of the functions of SATRA and the degree of its independence in comparison to other regulators world-wide, is, unfortunately, beyond the scope of this paper. Essentially, while appointment to SATRA is a transparent, public process and there exists a substantial degree of functional independence, 191 the regulator's activities are circumscribed in three significant ways: first, in that SATRA is obliged to perform its functions in accordance with policy directives issued by the Minister of Communications 192 - though such Ministerial directions must, in turn, be consistent with the objectives clause in section 2 of the Act; 193 second, as part of this general power to determine policy, the legislation has reserved to the Minister the right to set the liberalisation timetable, as discussed above; and third, in respect of the current areas of Telkom's "exclusive privilege" ( e.g. all public voice telephony services) and mobile cellular services, when the market is ultimately opened to competition, SATRA is not empowered to grant licences itself, but may merely "recommend that the Minister grant the application". 194 Therefore, notwithstanding its express enthusiasm for market liberalisation, 195 the new SATRA Council has little scope to emulate the IBA's past policy initiatives. Much of any assessment of SATRA's independence will, in any event, depend not so much on the letter of the legislation as on the extent to which the regulatory authority is willing to test the boundaries of its independence - and, as will be briefly discussed later, SATRA has already been aggressive in asserting its independence, in the recent dispute between Telkom and the private-sector Internet industry in South Africa over the provision of the Internet protocol.

The new Act vests SATRA with the powers to control, plan, administrate, manage and licence use of the radio frequency spectrum 196 and the provision of telecommunication services using both wireless and wired means. 197 Practically, this translates into immediate licensing authority for the provision of competitive private-sector VANS, 198 private networks which interconnect to the Telkom network, 199 and privately operated radio networks. 200 Potential authority to recommend licensing is established in respect of the remainder of services which currently fall within Telkom's exclusive privilege, i.e. the provision of a public switched telecommunication network, 201 international and national long-distance telecommunication services, 202 local access telecommunication services, 203 and public pay-telephone services. 204 SATRA has also been instructed to conduct an investigation into the feasibility of introducing a third mobile cellular service, 205 a process which is well advanced. 206 The outcome of this inquiry will almost certainly be positive: SATRA has already expressed strong opinions on the desirability of a third cellular operator being licensed, by the end of 1998 if possible. 207 International telecommunications operators said to be interested in bidding for the licence in conjunction with South African empowerment groups include Bell Canada International, Sweden's Telia, Telecom Portugal, 208 and Hong Kong's Hutchison Telecommunications. 209 One important difference between this greenfields digital cellular licence and the IBA's greenfields radio licences is that there is no foreign ownership cap in the South African Telecommunications Act; though, given the empowerment objects expressed in the Act and with SATRA's consultants recommending that historically disadvantaged South Africans obtain at least 25% of the equity in any new licensee, 210 a foreign operator would be obliged to partner with appropriate South African companies if their application is to have any chance of success. From a service delivery perspective, the current position of the feasibility study is that the new licensee should be free to compete with the two incumbent operators for the affluent end of the market with high-mobility services, but that "the service obligation should be directed toward the low mobility market segment", 211 indicating that the new operator will be encouraged to compete with Telkom to provide basic telephony to currently under-served consumers.

The process of licensing itself, in a competitive application context, will first be tested in the licensing of the third cellular operator. The Telecommunications Act sets out a notice-and-comment process, with public hearings for applicants, similar to the IBA licensing process, 212 though adversarial oral representations against rivals have been dispensed with (the opportunity to lodge written representations remains). There is a more robust structure to the procedure by which decisions are made known, giving an opportunity to aggrieved rejected applicants to appeal to the regulator, which may serve to reduce the chances of successfully taking a regulatory decision on judicial review. This is a welcome development, since the IBA has found itself in court far too often in recent times, and the Telecommunications Act demonstrates that the relevant lessons in structuring regulatory authority have been learnt, by giving SATRA the ability to reverse itself on a decision if necessary. 213 For private-sector companies applying for licences, the greater robustness of the licence-granting process (at least in comparison with the IBA process) will contribute to greater legal certainty in the liberalisation of the sector.

As noted above, the primary policy reason for retention of the Telkom monopoly over basic services during the exclusivity period, was to facilitate cross-subsidisation of the roll-out of universal access. However, the progressive introduction of competition and tariff rebalancing envisaged in the White Paper on Telecommunications Policy will mean that Telkom's monopoly revenues will decline over time, and with it ability to cross-subsidise network expansion. The solution proposed in the White Paper, a Universal Service Fund (USF) which would draw contributions from providers of competitive services, was put in place in the Act. 214 A Universal Service Agency has been established by the Act to administer the fund, which is to be used exclusively for payment of subsidies:

to Telkom and other telecommunications providers who are obligated, in terms of their licences, to extend their public switched telecommunication services to areas or communities not served or inadequately served, in order to finance this extension of service; 215 and

for the assistance of needy persons towards the cost of their being provided with or making use of telecommunications services, with direct subsidies becoming the sole mechanism of the USF once Telkom's rates have been rebalanced. 216

While it might be argued that the USF and a companion human resources fund to which licensees will be obliged to contribute, 217 constitute an additional burden on new entrants into the South African telecommunications market, the transparency of a publicly audited contribution fund is far preferable to leaving cross-subsidisation within the "black box" of the monopoly operator, and the substitution of USF payments for Telkom cross-subsidies will help to hasten rebalancing. What may appear at first to be an additional tax on new operators is, in fact, a necessary corollary to a competitive telecommunications market, particularly given the moral imperative to redress the inequities of Apartheid. This must be the price of any market romance in the new South Africa.

Other typical legislative supports for a competitive market also appear in the new Act: first, a licensee may not give itself "undue preference" or "cause undue discrimination" to any person or category of persons, 218 and Telkom may not confer or propose to confer an undue advantage on itself vis-a-vis another licensee, current or future. 219 In the event of SATRA determining that a violation of these fair competition provisions is taking place, it may issue a cease and desist order against the offender. Second, Telkom is obliged to fulfill any reasonable request by another licensee to allow it to interconnect to the Telkom telecommunication system; 220 and, similarly, Telkom is obliged to make its network available for use, by lease or otherwise, upon receipt of any reasonable request so to do. 221 Therefore, while competition in basic telecommunications services may be a few years off, the structural elements to ensure that Telkom does not unfairly leverage its control of the existing public switched network into the future are at least in place, demonstrating that the new legislation is substantively committed to the eventual liberalisation of the market. This will be a long term, lasting romance.

4.5 Partial Privatisation: Sale of the 30% Strategic Equity Partnership Share in Telkom

As discussed in section 4.3 above, the South African government's macroeconomic policy document, GEAR, determined in mid-1996 that a private partner would be sought for Telkom. In the latter half of 1996, the Communications Ministry initiated a tender process for sale of up to 30% of Telkom. SBC Warburg were appointed to handle the sale on behalf of the South African government, and Goldman Sachs International to advise Telkom and prepare its due diligence programme. Since the Telecommunications Act (by then in its final draft) entitled the Minister to grant Telkom its licences, 222 these could be prepared in advance and included in the Request for Proposal (RFP) that was issued to potential bidders. Thus Ministerial licensing, rather than being designed to impugn SATRA's independence, was in fact an important guarantor for potential buyers of the legal regime that would obtain after the purchase of the 30% Strategic Equity Partnership (SEP) stake. The simultaneous accomplishment by the Ministry in late 1996 of both the passage of a new and complex telecommunications regulatory scheme into law, in the form of the Telecommunications Act, and the sale of the SEP stake, was a very significant achievement. (The fact that the Ministry was so absorbed in telecommunications matters also explains why little attention was devoted to what the IBA was contemporaneously up to in its privatisation process, and created the policy vacuum which the IBA filled.)

The Ministry envisaged the following specific objectives for the SEP process -

to position Telkom to deliver basic telephony services on an economically viable basis to all South Africans by means of an aggressive network roll-out programme;

to achieve greater coverage of priority customers, e.g. schools, clinics, hospitals, governmental agencies, etc.;

to develop Telkom into a world-class telecommunications operator;

to obtain technology transfer and management expertise from the SEP, as well expose staff to world-class skills training;

to attract capital from the sale of the 30% stake, in order to finance network roll-out;

to facilitate transformation of Telkom into a company representative of the demographics of South Africa, through empowering historically disadvantaged South Africans;

to foster development in South Africa through Telkom creating infrastructure for a "knowledge society". 223

In exchange for enabling Telkom to achieve these goals and, of course, for the purchase price to be paid by the SEP for the 30% stake, it would obtain the five year exclusivity period and a pivotal role in management, as well the possibility of a further interest in Telkom down the line. On the other hand, the SEP would have to commit to Telkom achieving its network roll-out and specific service targets, with the incentive being the grant of an additional year of exclusivity should around 85% of the target figure be met, and sanctions in the form of penalties for failure to meet roll-out targets.

Finally, it was recognised that roll-out of basic telecommunications to under-served areas could not be on a wired basis alone, but instead South Africa would have to become a leader in deployment of wireless telecommunications; on the other hand, "leapfrogging" wired technology created opportunities to extend broadband services into disadvantaged areas. There are significant indications in both the Green and White Papers on Broadcasting that, at the time of the sale of the Telkom strategic equity stake, the SEP was offered a guarantee that it would be permitted entry into the broadcast/cable carriage market, and that this development in Telkom's activities can be expected within the next two years. 224

After the initial phase of the SEP tender, the number of interested bidders was reduced to four: Deutsche Telekom, France Telecom, Southwestern Bell Corp. (SBC), and Telekom Malaysia, the latter two eventually submitting a joint bid under the moniker of Thintana Communications (Proprietary) Limited, in which SBC Communications International (a wholly-owned subsidiary of SBC) held three-fifths of the equity and Telekom Malaysia two-fifths. Ultimately, though they saw the bidding process through to its conclusion in February 1997, neither the Germans nor the French submitted an offer for the SEP stake. Thirty per cent of Telkom was therefore sold to the joint SEP of SBC (18%) and Malaysia Telekom (12%), with the sale being concluded in May 1997 at a price of $1.2 billion (R5.6 billion, at the time).

Telkom's licences were duly issued by the Minister on 7 May 1997, 225 setting out Telkom's exclusive privilege period of five years 226 (with an option for a sixth, on condition that approximately 85% of the roll-out target is achieved by the end of Year 5), as well as the required roll-out, service targets and penalties. In the first five years of its licence, Telkom is required to instal 2,81 million new lines, including 120 000 pay-phones, and convert any remaining analogue portions of its network to digital. Though the network is only slated for full digitalisation by 2005, Telkom has moved this target forward to 2000. Priority customers such as schools and hospitals will get 24 000 lines, and Internet access must be provided to 2 000 institutions serving historically disadvantaged South Africans. An amount of R2,315 billion (US$450 million) is required to be committed to training for Telkom staff, of which at least 60% would be devoted to literacy, sales and service education, with historically disadvantaged South Africans being the primary beneficiaries. At least 35% of Telkom's management team will have to consist of South Africans from historically disadvantaged backgrounds. In total, R53 billion (US$10,3 billion) will be spent on the roll-out. 227

The penalties imposed for missing targets are R450 (US$87) per line for the first 100 000 lines missed, and thereafter R900 (US$174) per each additional line, in ordinary areas, and half of this amount in under-served areas. Penalties in respect of missing the target for installation of lines at priority customers are higher: for example, R4 500 (US$870) for each school line missed.

In addition to its roll-out targets, Telkom is also required to improve its service. For example, the residential customer fault indicator target per annum which was 600 faults per thousand lines in the 1997-1998 year, is to fall to 290 faults per thousand lines in 2001-2002. In the 1996-1997 year, to provide another example, 83% of business customer faults were required to have been cleared within 48 hours; by 1998-1999, the target figure rises to 90%, and by 2001-2002, it is 97%. Current waiting lists for overdue residential telephone installations (which, as an illustration, had over 120 000 installations overdue at any given time during 1996-1997) must be cleared by the end of October 1999. In 1996-1997, only 60% of residential customers had their orders for the installation of new instruments fulfilled within 28 days; by 2001-2002, this figure must be 80%, and 98% of orders must be met within 120 days. As with the case of lines missed, the failure to reach service targets is sanctioned with the imposition of progressively higher financial penalties on Telkom. 228

4.6 Telkom's Performance to Date

In the first few months following the SEP sale, Telkom's management was transformed. A new CEO, R. "Mac" Geschwind, was seconded from SBC in the U.S, and at the Board level three SBC and two Telekom Malaysia directors have been appointed. The SEP is, in general, now responsible for the day-to-day running of the company, though within a reporting structure in which non-executive directors representing the South African government have substantial involvement. A New York Times piece on the transformation of Telkom's management neatly captured the initial reaction to the SEP, as follows:

Suddenly, everything is changing. In the eyes of some South Africans, it's a miracle: the company is now being run by Americans, people famous for technical skill. In the eyes of others, it's a disaster: the company is now being run by Americans, people famous for arrogance. 229

Insofar as the achievement of line and service targets is concerned, the article's subtitle summed up the question everyone in the South African telecommunications industry was asking: "Can Phone Service Improve In Absence of Competition?" 230 While the first substantive answer will come later this month, when Telkom reports to SATRA on delivery in its first licence year, 231 there have been some initial indications. Line delivery appears to be on target: with 340 000 new lines to be installed by March 1998, in January 253 713 new services had already been installed, including 177 000 in underserviced areas, and 22 400 pay-phones, a little ahead of the 20 000 required of Telkom by that time. 232 Roll-out of digital wireless backbone also appears to be on target, with 520 projects using the Digital Enhanced Cordless Telecommunications (DECT) system to be completed in underserviced areas by the end of 1998, reaching more than 600 villages which previously did not have any access to telephony. 233 The major bugbear for Telkom at present appears to be its difficulty in achieving its service targets: complaints are increasing, 234 and customer surveys suggest that the South African public has seen no improvement in Telkom's service. 235 A recent South African Financial Mail article described Telkom's service woes as follows:

Telkom's Texas-based equity partner SBC is hell-bent on getting the monopoly-operator into the competitive saddle. Compelling self-interest lies behind SBC's determination. SA's fixed telephone market will be opened to competition within five years. In the interim, Telkom's monopoly is being eroded by de facto competition from the Internet, virtual private networks and other new technologies. High on SBC's priority list is the need to improve Telkom's service so that today's frustrated customers won't defect to competitors as soon as the market is liberalised. SBC's problem is that while Telkom's management has woken up to the fact that it will soon face real-world competition, most of its 56 500 staff are asleep. 236

Ahead of the first annual report to SATRA, executives from both SBC International and Telkom have been foreshadowing bad news, saying that it is going to take time to change Telkom's corporate culture in the absence of direct market competition. SBC attributes the problem in part to service lag in the wake of rapid and unprecedented network expansion, and argue that they have "read this book before" in turning around former Mexican PTT Telmex, which was granted a six-year exclusivity period that concluded in 1996. 237

But Telkom has already upset many corporate clients through their unfortunate handling of an ongoing dispute over provision of the Internet protocol (IP) in South Africa. While full discussion of this dispute is beyond the scope of this paper, in essence it began with an antitrust action brought against Telkom prior to the arrival of the SEP on the scene, in early 1996. Private Internet Service Providers (ISPs) in South Africa had by that time propelled South Africa to one of the 20 most Internet-connected countries in the world, 238 using network infrastructure leased from Telkom. At that point, Telkom entered the market with its own service provider, SAIX, and was accused by private-sector ISPs of unfairly leveraging its control of basic voice and data networks to engage in predatory pricing, and run the private-sector ISPs out of business. 239 Following numerous Competition Board and regulatory twists and turns, the Telkom position evolved into a claim in March 1997 that the provision of IP was part of the exclusive privilege in respect of basic telecommunications accorded to Telkom by the Telecommunications Act of 1996. 240 The claim was regarded by the private-sector industry as preposterous and indefensible in terms of any reasonable interpretation of the Act, which expressly identifies the provision of e-mail as a VANS in the competitive arena. The strong suspicion was that Telkom was moving the goalposts in order to preclude any close scrutiny of the affairs of SAIX and another Telkom creation, Intekom. 241 When SATRA issued a "Pronouncement" in the dispute, ruling against Telkom in October this year, 242 Telkom promptly took SATRA's decision on judicial review - reinforcing the predominant opinion in South Africa's IT and telecommunications industries that Telkom was using litigation in order to steamroller the private sector ISPs into submission. Troubling for SATRA, the Supreme Court judge who heard Telkom's review application found that SATRA had not followed proper procedures in coming to its decision, so that its "Pronouncement" was of no effect. 243 (SATRA has had similar difficulties with its first ruling, declaring call-back operators illegal; the ruling was made without sufficient due process, and almost a year later the call-back industry in South Africa continues to operate.) 244 The judge referred the dispute to oral evidence, but Telkom have postponed proceeding with the matter for now, suggesting that a settlement may be negotiated. The private sector Internet industry in South Africa has continued to flourish all the while: the major South African ISPs have developed ever-closer links with major information technology companies, and are beginning to develop private data networks which may provide significant competition for Telkom in the future. 245 Given these real-world developments, Telkom's exclusivity period may not turn out to be as exclusive as the SEP partners were promised.

5. ab

Conclusions: some initial assessments of results

In June 1988, just a decade ago, South Africa was about to enter its third consecutive year of emergency rule by P.W. Botha's security commissars; state hit-squads were on the loose, murdering anti-apartheid activists; the South African Defence Force was still engaged in a brutish war on Namibia's border with Angola; and the economy was reeling under the impact of ever-increasing international sanctions. Two colossal state-owned entities were amongst the pillars perpetuating National Party government: the Department of Posts and Telecommunications, which controlled the vast majority of telecommunications assets in the country, and the South African Broadcasting Corporation, whose management saw its purpose to be the galvanising of the country's white population against the "total onslaught" of communism and the ANC-led liberation movement. An appreciation of the abyss which South Africa faced - indeed, by then had begun to tumble into - is the essential starting point for any analysis of developments in that country.

But, we have now passed beyond the moving images of patient queues of voters in the 1994 national election, and beyond the astonishing drama of Nelson Mandela's inauguration as South Africa's first democratically-elected President. South Africa is back in the world economy, with Finance Minister Trevor Manuel and South African Reserve Bank Governor Chris Stals implementing conservative fiscal and monetary policy, and committing the country to an extensive programme of trade liberalisation. South Africa's story has moved beyond mythical television images, to the difficult process of creating a functional economy that delivers growth, development, education, and opportunity to all its citizens. An important part of that story is being told in South Africa's communications industry, in the processes and outcomes of the partial privatisations of Telkom and the SABC, and the liberalisation of their markets. Because their starting points as market-hogging state monopolies are so similar, Telkom and the SABC offer fascinating material for comparison. Yet, we would caution that our assessment is an early one, since privatisation and liberalisation of the South African communications industry are still ongoing: the privatisation of the SABC's commercial broadcasting portfolio, consisting of at least one of its national terrestrial television channels and several of its radio services, is in the offing, as is the issue of new regional television licences and city and town-based radio licences; Telkom still has to face the "big bang" of full market competition in basic services, in either May 2002 or 2003. 246 With that caveat in mind, we would offer the following tentative conclusions.

First, the outcomes of the two privatisation and market liberalisation processes, in broadcasting and telecommunications, need to be measured against their particular objectives. As we have continually stressed, privatisation and liberalisation in South Africa have had a multiple agenda: marketization providing competition, efficiency and choice; empowerment extending ownership and control to historically disadvantaged South Africans; and reconstruction and development , creating an infrastructure for and channels to direct economic upliftment of disadvantaged people. Table 2 below summarises our assessment:

Table 2: Assessing Privatisation and Market Liberalisation, 1994-1998

Objectives

Broadcasting

Telecommunications

Marketization

Successful introduction of competition into radio market;

groundwork in place for similar outcome in television market;

but still no competition for low-income audiences.

Intentionally limited, with phase-in over 5-6 years:

freeze on competition in areas of Telkom's "exclusive privilege";

legitimisation of competition in VANS;

damaging uncertainty over Internet service provision / boundary between monopoly and competitive areas;

Telkom service levels still inadequate.

Empowerment Successful beyond expectation: e.g. , 63% of value of private commercial radio held by historically disadvantaged. Nothing particularly notable, to date:

Only significant empowerment stake is in MTN;

3 rd cellular operator and 10% Telkom set-aside will improve position;

Telkom Board and management more representative;

important training and supply set-asides for historically disadvantaged by Telkom.

Reconstruction and Development Commercial radio overwhelmingly targeted at affluent market sectors, and does not provide lower-income groups with diversity of voices or choice;

signs of potential: success of community radio and YFM;

fisc obtained inadequate value for state assets sold.

Line delivery target ambitious, and thus far Telkom on target: crucial element for SA's development;

fisc obtained good value for state assets sold.

Our opinion, therefore, is that while the 1994 point of departure for the telecommunications and broadcasting industry were very similar, the outcomes of their liberalisation processes have been quite different. In broadcasting, successful marketization and empowerment has come at the expense of delivery of services to, predominantly, the affluent sector of society. A further trade-off was that the IBA's desire to ensure that the most suitable bidders were awarded the SABC stations resulted in the public fisc not receiving full value for the state assets sold - though there may be some doubt as to whether optimum empowerment need come at the expense of the fisc; arguably, the under-valuing of the stations was more a consequence of a confused sale process. In telecommunications, on the other hand, the retention of Telkom's exclusive privilege in respect of basic services has either entirely prohibited or chilled competition, depending on the relevant market sector, in the short term. Obviously, the failure to develop competitive basic service providers at a time of great development in international telecommunications markets will also have long-term implications for South African telecommunications companies' competitiveness. On the other hand, the government's rationale, that the Telkom monopoly should be maintained in the short term so as to facilitate the SEP sale and roll-out of basic telephony to historically disadvantaged South Africans, has thus far been vindicated by the impressive results in network expansion in the past year.

One important variable which differentiates the Telkom and SABC privatisation processes is capital intensity , and it may go some way to explain why their outcomes have differed. Some of the SABC stations were picked up for as little as US$2 million, and a new station can be launched at an even smaller cost - a very different proposition to the US$1.2 billion purchase price made by SBC and Telekom Malaysia for their stake in Telkom. It may be argued that the cost of keeping Telkom whole was that no financing structure could be created to enable historically disadvantaged groups to take a significant share in it; instead, the government would remain a 70% shareholder, as a proxy for the majority of South Africans who will benefit from the network roll-out. The cost of maintaining Telkom intact, as a monopoly, goes further than that, of course: monopoly has its own odious characteristics, such as the poor service South Africans still experience from Telkom. Compare this to the abundant diversity of sounds and information available when turning the radio dial in Johannesburg, or the consumer's choice of more than 30 competing Internet service providers operating points of presence in that city. Competition in primary service delivery also spawns efficient secondary markets: for example, in the radio airtime sales market there has historically been only one national player, the SABC's Radioactive division. Now, with 13 private stations across the country, there are two national competitors, Radmark (representing the stations East Coast, Algoa, YFM, Jacaranda, and OFM-Oranje) and Radioworks (representing the Primedia-managed stations Radio 702, Highveld and Cape Talk), and seven stations are representing themselves in the sales market. In addition, an impressive secondary market in radio broadcasting talent has now developed, where previously being blackballed by the SABC meant the end of one's radio career. Leading radio show hosts in South Africa can now expect to sell their services for three to four times the amount of the salaries offered in the days of the SABC's monopoly.

For the fruits of competition, we can also look to the digital cellular network operators: Vodacom and MTN have both innovated pre-paid airtime cards which preclude the need for subscribers to enter into long-term contracts - important in the South African context because many people from disadvantaged communities have never held an account at a bank, and hence have no formal credit histories, usually required as condition of the standard 24-month airtime contract. Vodacom's "Vodago" technology, in particular, is so successful that it won the recent international GSM network operators' award. Perhaps it is fruitless to speculate whether there was any other option for Telkom than the SEP route: unbundling the company into numerous competing units was suggested as an option by market romancers, during the policy process. Whether or not that option was ever realistic, it is important to recognise the costs of monopoly and to continuously remind South Africans of them, lest the Minister's market ardour cool during the remainder of Telkom's exclusivity period.

Second, the very different roles of regulatory agencies in the two privatisation processes need to be carefully kept in mind. Whereas the IBA initiated and played the leading role in the sale of the SABC regional stations, SATRA was entirely excluded from the Telkom SEP sale, and the Minister still retains authority to both open and licence future basic services competitors. The Telecommunications Act's limits on SATRA's jurisdiction have confused several commentators. As August a journal as The Economist has got it completely wrong: in their May 16 th , 1998, edition, they claimed that SATRA "falls under the Department of Communications" (not true - it is an entirely separate entity, in legal form, staffing and physical location), that it is overly "understanding" of Telkom (since Telkom currently has SATRA in court over the adverse Internet protocol decision, it would disagree), and that "the regulator recently ruled that several Internet services fall under [Telkom's] monopoly" (a horrendous error of fact, since, as discussed in the previous section, SATRA ruled against Telkom and were taken to court for their trouble). 247 Minister Naidoo has understandably been annoyed by accusations that SATRA is a lap-dog for the Ministry:

There are those who have naively questioned this body's independence. The reality internationally is that there is no regulator of telecommunications in the world - including the oft-quoted FCC of the U.S. and Oftel in the UK - that operates independently of industrial policy and the framework of the sovereign nation state. 248

Clearly there has been insufficient understanding of the degree to which the SEP sale and the simultaneous determination of the ambit of the regulator's jurisdiction were linked. Furthermore, the pivotal role of the IBA in the SABC radio privatisation demonstrates how crucial the interplay between regulatory agencies and state privatisation can be - particularly when both the regulator and the privatisation policy are created simultaneously. Regulatory oversight of privatisation is not necessarily demonstrative of the regulator's independence; there is cause to have the regulator involved, particularly in broadcasting where important democratic values such as diversity of voice are involved, but management of the process is not a typical regulatory task. One important outcome of the broadcast privatisation process in South Africa is that the IBA's wings have been pinned back unceremoniously: the next time an SABC asset is privatised, says the White Paper, the Minister will be in charge. So long as the IBA (or it successor within the merged regulatory agency) retains ultimate licensing power, this does not compromise its independence. But this controversy over both the IBA and SATRA's powers and independence demonstrates that the relationship between regulation and privatisation deserves more study.

Third, there have been two very different approaches to privatisation: the IBA-led "big bang" approach to the SABC's commercial radio assets and liberalisation of the regional markets; versus the partial privatisation process adopted by the Communications Ministry in respect of Telkom. Stepping back from the peculiar circumstances of South Africa, we might have intuitively guessed the respective outcomes of the processes, just from their characteristics: the "big bang" approach would result in a competitive market, with high service levels and the creation of competitive secondary markets, but with the focus being on affluent audiences who can profitably be sold to advertisers. The partial privatisation approach, on the other hand, would enable the state to direct resources to disadvantaged consumers by way of cross-subsidisation in the short term, and phased-in competition would be helpful in giving a state-owned corporation time to adapt and reform its culture, though at the cost of poor service, artificially high costs, and lack of competitive choice while the titanic Telkom edifice was being turned in a new direction. The results which we have outlined in Table 2 would seem to conform to these intuitive expectations.

The decision to defer competition in South African telecommunications remains a controversial one; many believe that a more robust pro-competitive approach could have achieved the same goals as the SEP process. We will give Minister Naidoo the last word on this issue:

[The South African] Government has not chosen to go down the road of unbridled deregulation in the telecommunications sector. To have done this would have been an unmitigated disaster and would have compromised all the socioeconomic goals we have set. What we have done - contrary to the view of many analysts - is to set in place a world-class environment for developing dynamic growth in the sector. 249

Only hindsight will determine whether the Minister is right. What is interesting, though, is the suggestion that once begun, the deregulation of a sector can be controlled, and that it is possible to introduce competition in carefully planned phases. Advances in telecommunications technology have a nasty habit of blurring carefully pre-determined regulatory borders. We are reminded that Johnny Mercer continued his song, the first verse of which we quoted at the outset of this paper, as follows:

Fools rush in, where wise men never go

But wise men never fall in love, so how are they to know?

The illusion here, of course, is that one can take a fling and try out love, see if it is to one's liking, and reap all the benefits if the gamble is successful. Like Minister Naidoo's view of phased-in competition, this is all a little too controlled and pre-determined for true market romantics. The market is more seductive than that, particularly given an entrepreneurially-minded population such as that of South Africa. We believe that, in the current telecommunications environment, a partial monopoly is bound to be swept away sooner rather than later by the competitive and technological forces surrounding it. Any market romance is likely to prove to be very much more impetuous and less controlled and calculating than suggested by a series of dates to be fixed by the Minister. Caution will likely have to be thrown to the wind if the romance is to blossom.

Appendix 1: Bidders for Privatised SA Broadcasting Corporation Regional Radio Stations

250

Radio Oranje (Bloemfontein)

Bidder

Consortium Members Consortium Shareholding Empowerment Proportion of Shareholding Bid Amount (R/US$)
New Radio Consortium (Proprietary) Limited Kagiso

Durban Videovision

Publico

Nedbank

Station management

Johnny Clegg

25.5%

25.5%

10%

5%

R11 million /

US$2,75

Licence awarded by the IBA to: New Radio Consortium

Radio Algoa (Port Elizabeth / East London)

Bidder

Consortium Members Consortium Shareholding Empowerment Proportion of Shareholding Bid Amount (R/US$)
Umoya Communications Hacla Broadcasting

Tubeni Investment Holdings

Fedlife

Station management

20%

10%

R10,1 million / US$2,5 million

Algoa Consortium (Proprietary) Limited Times Media Limited

Masakhane Development Trust

Zwelethu Development Trust

Crescent Consortium

Standard Corporate Merchant Bank

Station staff

19.9%

19.9%

10.6%

22.6%

2%

30.5%

R8 million /

US$ 2 million

Licence awarded by the IBA to: Umoya Communications

Highveld Stereo (Johannesburg)

Bidder

Consortium Members Consortium Shareholding Empowerment Proportion of Shareholding Bid Amount (R/US$)
Worldwide Consortium Worldwide African Investment Holdings (Proprietary) Limited & Msomi Team

Dimension Data Holdings

Capital Partners Limited

Standard Corporate Merchant Bank

25%

10%

R130 million / US$32,5 million

Africa On Air (Proprietary) Limited Zerilda [Women Investment Portfolio (15%) + Francolin Investments (50%) [Mineworkers Investment Company (50%) and SACTWU Investment Group (50%)]]

Primedia Broadcasting (Proprietary) Limited

40%

R320 million /

US$80 million

Licence awarded by the IBA to: Africa On Air (Proprietary) Limited

KFM Stereo (Cape Town)

Bidder

Consortium Members Consortium Shareholding Empowerment Proportion of Shareholding Bid Amount (R/US$)
Moribo Consortium Anglovaal Limited

Cape Newspapers Limited

Channel Six Partners

Mnyama Holdings (Proprietary) Limited

Moribo Investments (Proprietary) Limited

KFM Investments

Nasionale Media Limited

14.95%

10%

5.1%

14.95%

R36 million / US$9 million

Crescent Consortium Crescent Consortium

Brimstone Investments

Station management and staff

FirstCorp Capital Limited

25%

45%

R65 million / US$16.25 million

Africa On Air Zerilda [Women Investment Portfolio (15%) + Francolin Investments (50%) [Mineworkers Investment Company (50%) and SACTWU Investment Group (50%)]]

Primedia Broadcasting (Proprietary) Limited

40%

R110 million / US$27,5 million

Licence awarded by the IBA to: Crescent Consortium

East Coast FM (Durban)

Bidder

Consortium Members Consortium Shareholding Empowerment Proportion of Shareholding Bid Amount (R/US$)
New Radio Consortium (Proprietary) Limited Kagiso

Durban Videovision

Publico

Nedbank

Station management

Johnny Clegg

25.5%

25.5%

10%

5%

R45 million /

US$11,25 million

Moribo Moribo Investments (Proprietary) Limited

Anglovaal Limited

Natal Newspapers

South African National Civics Organisation

KZN Women Investments (Proprietary) Limited

Maphikelela Investments (Proprietary) Limited

Chatsworth Rotary

Musicians Union of South Africa

24.9%

14.9%

4%

3.6%

7.6%

57.5%

R33 million / US$8,25 million

Dynamo Diversified (Proprietary) Limited Dynamo Diversified Limited

Public

Empowerment business group

Station staff

10%

10%

R65 million / US$16,25 million

d>Licence awarded by the IBA to: New Radio Consortium

Appendix 2: Bidders for FM Greenfields Licences, Johannesburg 1996-1997

251

Applicant Consortium
Consortium Members
Consortium Shareholding
Empowerment Proportion of Shareholding

Radio P4

Makana Trust

P4 International AS

20%

The Win Consortium Win Media Group (Pty) Limited

Mahwetsa Donald Laka

Growth Holdings (Pty) Limited

Business Network

20%

10%

Virgin 96 FM

Soweto Megalomedia

Standard Corporate Merchant Bank (SCMB)

Virgin Radio International

50.1%

29.9%

50.1%

Jazz FM Consortium

Jazz FM Communications (Pty) Ltd

Meropa Africa

Capital Partners

National Manufacturers Workers Investment Trust

15%

15%

Kaya FM (Moribo Consortium)

Moribo Investments (Pty) Ltd

Anglovaal Ltd

Gauteng Newspapers

City Press

Communications Workers Union Trust

Street Wise Children of South Africa

Mokgosi Communications Enterprise

Segwapa Music cc

Cognos Holdings (Pty) Ltd

24.9%

14.9%

14.9%

5.3%

5%

50%

Radio Cidade

Mr. Andrade

Mr Zondo

Mr. Nascimento

Mr. Chris Joubert

Messrs Tolong, Mnisi, Hlatshwayo, Ms Khalefi

15%

5%

20%

Classic FM (Fulwander Investments)

Classic FM UK PLC

Liberty Life Foundation

Ingoma Trust

Classic FM Employee Empowerment Trust

Ughuba Investments

Disability Employment Concerns

Mmino Holdings (Pty) Ltd

20%

10%

10%

50%

Y-FM (Youth Radio Consortium)

The Union Housing Trust

Mopani Media CC

Youth Development Trust

Multimedia CC

Sam Sisonke (Pty) Ltd

Dirk Hartford

Pierre van der Hoven

Youth Investment Network (Pty) Ltd

15%

14.06%

16.41%

7.53%

3%

93%

Solid Gold Commercial Radio

Solid Gold Radio cc

The Art of Business cc

SANCO Investment Holdings (Pty) Ltd

20%

20%

Licence awarded by the IBA to: Y-FM, Kaya FM, and Classic FM.

Appendix 3: Proposed SA Broadcasting Corporation Models

252

A
B
C
D
E
F
G

freeze

status quo

traditional Public Broadcast Service (PBS) mixed PBS/

commercial

commercial PBS PBS regional / commercial national dynamic status quo public/ private

joint venture (JV)

legal structure

' state ownership (statutory corporation)

' indepen-dent board

new statutory corporation new statutory corporation new statutory corporation new statutory corporation ' state ownership (statutory corporation)

' indepen-dent board

assume new statutory corporation with partial private equity share
TV

3 channels

1 channel

required production and trans-mission in-frastructure for that channel retained

2 channels :

' 1 st providing 'traditional' PBS

' 2 nd assume mixed commercial/PBS with 'modest' advertising

required production and trans-mission in-frastructure for the two channels retained

2 channels, both permitted 'modest' ad/sponsor-ship revenue

required production and trans-mission in-frastructure for the two channels retained

3 channels:

' 1 st : regional PBS split / multiple language mandate

' 2 nd :

assume mixed PBS/ commercial, with PBS spillover from 1 st .

' 3 rd :

commercial

3 channels + natural develop-ment of new niche services (eg. DTH movie channel, dedicated educational channel, dedicated sports channel) 3 channels, with JV interest in all collectively, or separate JV interests in each, + develop-ment of new niche services by private sector partners (eg. DTH movie channel, dedicated educational channel, dedicated sports channel)
TV privatisation

None

2 channels privatised and each sold to private -sector buyers 1 channel 'partly or fully' privatised assume

1 channel 'partly or fully' privatised

None None Partial / JV equity share and management of new niche service
radio

16 services:

' 11 language services

' 4 commercial stations

' 1 utility station

only retain PBS oriented services : i.e. 11 language services

+ 1 utility station

assume only retain PBS oriented services : i.e. 11 language services

+ 1 utility station

assume only retain PBS oriented services : i.e. 11 language services

+ 1 utility station

assume only retain PBS oriented services : i.e. 11 language services

+ 1 utility station

assume retention of 16 services:

' 11 language services

' 4 commercial stations

' 1 utility station

assume JV limited to TV and SABC retains 16 services:

' 11 language services

' 4 commercial stations

' 1 utility station

radio privatisation

None

"essentially commercial services" i.e. 4 commercial stations assume "essentially commercial services" i.e. 4 commercial stations assume "essentially commercial services" i.e. 4 commercial stations assume "essentially commercial services" i.e. 4 commercial stations Assume none Assume none
PBS mandate

SABC retains current IBA mandate :

30% local content

SABC:'traditional' PBS mandate

new private broadcasters

'obliged to fulfil more objectives of broad-casting system'

SABC:

' 1 channel 'traditional' PBS mandate

' 2 nd channel more commercial

new private broadcasters

assume 'obliged to fulfil more objectives of broad-casting system'

SABC:

assume both channels mixed commercial/PBS

new private broadcasters

assume 'obliged to fulfil more objectives of broad-casting system'

SABC given new PBS mandate with regional and language emphasis SABC retains current IBA mandate :

30% local content

assume SABC retains current IBA mandate :

30% local content

funding

combination of:

' ad revenue

' project-based govt. funding (ends yr 3)

' viewer licence fees (proportion. contribution to total revenue to increase)

' viewer licence fees

' state funds balance of deficit

"modest" ad revenue from 2 nd channel

assume:

' viewer licence fees

' state funds balance of deficit

both channels have 'some modest measure of sponsorship/advertising revenue'

assume:

' viewer licence fees

' state funds balance of deficit

assume continua-tion of current combination of:

' ad revenue

' project-based govt. funding

' viewer licence fees

assume continua-tion of current combination of:

' ad revenue

' project-based govt. funding

' viewer licence fees

broadcaster licence fees

Assume none for SABC

Assume none for SABC.

New private broadcasters to pay fees to the state based on revenue

Assume none for SABC

Assume new private broadcaster to pay fees to the state based on revenue

Assume none for SABC

Assume new private broadcaster to pay fees to the state based on revenue

Assume none for SABC Assume none for SABC Assume none for SABC
regulation of advertising

no limit on advertising on any of the three television channels

no advertising on SABC channel

no stated limits for private broadcasters - assume new FTA Position Paper 253 limits (10 m/hr - max 12 m / any specific hour)

"modest" level of advertising on 2 nd SABC channel

no stated limits for private broadcaster - assume new FTA Position Paper limits (10 m/hr - max 12 m / any specific hour)

"modest" level of advertising on SABC channels

no stated limits for private broadcaster - assume new FTA Position Paper limits (10 m/hr - max 12 m / any specific hour)

' no ads on 1 st channel

' "purely" commercial 3 rd channel - assume no limit

' assume 'modest' amount of advertising on 2 nd channel

assume no limit on advertising on any of the three television channels, or the new niche services assume no limit on advertising on any of the three television channels, or the new niche services (unless sufficient private interest in order for them to be considered to be private services )
effective time period

3 years

indefinite indefinite indefinite indefinite interim - 'a staging post along the path to more fundamental structural adjustment ... until the circum-stances more appropriate for a major structural unbundling' indefinite

Appendix 4:

Schedule of South Africa

's Specific Commitments - Fourth Protocol to the GATS

(excerpted from GATS/SC/78/Suppl.2, 11 April 1997)

Modes of supply:

1) Cross-border supply 2) Consumption abroad 3) Commercial presence 4) Presence of natural persons
Sector or Sub-sector
Limitations on Market Access
Limitations on National Treatment
Additional Commitments

Telecommunications

Facilities based and public switched telecommunication services:

(a) Voice services, except over value-added network

(b) Packet-switched data transmission services

(c) Circuit-switched data transmission services

(d) Telex services

(f) Facsimile services

(g) Private leased circuit services

(1) Only through the network of Telkom monopoly or subsequent duopoly on international traffic. Telkom monopoly to terminate not later than 31.12.2003; thereafter duopoly.

(2) None

(3) Telkom monopoly to terminate not later than 31.12.2003; thereafter duopoly.

Foreign investment in suppliers permitted up to a cumulative maximum of 30 per cent.

(4) Unbound, except as indicated in the horizontal section.

(1) None

(2) None

(3) None

(4) Unbound, except as indicated in the horizontal section.

South Africa undertakes the attached additional commitments on regulatory principles.

Authorities to consider by 31/12/2003 the feasibility of suppliers additional to the duopoly.

Liberalization of resale services to take place between 2000 and 2003 with authorities to define terms and conditions as well as the maximum limit for foreign investment.

(o) Other

- Paging services

- Personal radio communication services

- Trunked radio system services

(1) Only through the network of Telkom monopoly or subsequent duopoly on international traffic. Telkom monopoly to terminate not later than 31.12.2003; thereafter duopoly.

(2) None

(3) None except that foreign investment in suppliers permitted up to a cumulative maximum of 30 per cent.

(4) Unbound, except as indicated in the horizontal section.

(1) None

(2) None

(3) None

(4) Unbound, except as indicated in the horizontal section.

- Mobile Cellular, including mobile data (1) Only through the network of Telkom monopoly or subsequent duopoly on international traffic. Telkom monopoly to terminate not later than 31.12.2003; thereafter duopoly.

(2) None

(3) Services supplied on a duopoly basis. One additional mobile cellular licence will be granted within two years.

Foreign investment in suppliers permitted up to a cumulative maximum of 30 per cent.

(4) Unbound, except as indicated in the horizontal section.

(1) None

(2) None

(3) None

(4) Unbound, except as indicated in the horizontal section.

Authorities to examine feasibility of additional suppliers by 31/12/1998.
- Satellite-based services (1) Only through the network of Telkom monopoly or subsequent duopoly on international traffic. Telkom monopoly to terminate not later than 31.12.2003; thereafter duopoly.

(2) None

(3) Supplied only by Telkom monopoly until 31.12.2003; thereafter duopoly.

Foreign investment in suppliers permitted up to a cumulative maximum of 30 per cent.

(4) Unbound, except as indicated in the horizontal section.

(1) None

(2) None

(3) None

(4) Unbound, except as indicated in the horizontal section

Authorities to examine feasibility of additional suppliers by 31/12/2003.

ADDITIONAL COMMITMENTS BY SOUTH AFRICA

REFERENCE PAPER

Scope

The following are definitions and principles on the regulatory framework for the basic telecommunications services.

Definitions

Usersmean service consumers and service suppliers.

Essential facilitiesmean facilities of a public telecommunications transport network or service that

(a) are exclusively or predominantly provided by a single or limited number of suppliers; and

(b) cannot feasibly be economically or technically substituted in order to provide a service.

A major supplieris a supplier which has the ability to materially affect the terms of participation (having regard to price and supply) in the relevant market for basic telecommunications services as a result of:

(a) control over essential facilities; or

(b) use of its position in the market.

Competitive safeguards

1.1 Prevention of anti-competitive practices in telecommunications

Appropriate measures shall be maintained for the purpose of preventing suppliers who, alone or together, are a major supplier from engaging in or continuing anti-competitive practices.

1.2 Safeguards

The anti-competitive practices referred to above shall include in particular:

(a) engaging in anti-competitive cross-subsidization;

(b) using information obtained from competitors with anti-competitive results; and

(c) not making available to other services suppliers on a timely basis technical information about essential facilities and commercially relevant information which are necessary for them to provide services.

  • Interconnection

    2.1 This section applies to linking with suppliers providing public telecommunications transport networks or services in order to allow the users of one supplier to communicate with users of another supplier and to access services provided by another supplier, where specific commitments are undertaken.

    2.2 Interconnection to be ensured

    Interconnection with a major supplier will be ensured at any technically feasible point in the network. Such interconnection is provided.

    (a) under non-discriminatory terms, conditions (including technical standards and specifications) and rates 254 and of a quality no less favourable than that provided for its own like services or for like services of non-affiliated service suppliers or for its subsidiaries or other affiliates;

    (b) in a timely fashion, on terms, conditions (including technical standards and specifications) and cost-oriented rates that are transparent, reasonable, having regard to economic feasibility, and sufficiently unbundled so that the supplier need not pay for network components or facilities that it does not require for the service to be provided;

    (c) upon request, at points in addition to the network termination points offered to the majority of users, subject to charges that reflect the cost of construction of necessary additional facilities; and

    2.3 Public availability of the procedures for interconnection negotiations

    The procedures applicable for interconnection to a major supplier will be made publicly available.

    2.4 Transparency of interconnection arrangements

    It is ensured that a major supplier will make publicly available either its interconnection agreements or a reference interconnection offer.

    2.5 Interconnection: dispute settlement

    A service supplier requesting interconnection with a major supplier will have recourse, either:

    (a) at any time or

    (b) after a reasonable period of time which has been made publicly known

    to an independent domestic body, which may be a regulatory body as referred to in paragraph 5 below, to resolve disputes regarding appropriate terms, conditions and rates for interconnection within a reasonable period of time, to the extent that these have not been established previously.

  • Universal service

    Any Member has the right to define the kind of universal service obligation it wishes to maintain. Such obligations will not be regarded as anti-competitive per se , provided they are administered in a transparent, non-discriminatory and competitively neutral manner and are not more burdensome than necessary for the kind of universal service defined by the Member.

  • Public availability of licensing criteria

    Where a licence is required, all the licensing criteria and the terms and conditions of individual licences will be made publicly available.

    The reasons for the denial of a licence will be made known to the applicant upon request.

  • Independent regulators

    The regulatory body is separate from, and not accountable to, any supplier of basic telecommunications services. The decisions of and the procedures used by regulators shall be impartial with respect to all market participants.

  • Allocation and use of scarce resources

    Any procedures for the allocation and use of scarce resources, including frequencies, numbers and rights of way, will be carried out in an objective, timely, transparent and non-discriminatory manner. The current state of allocated frequency bands will be made publicly available, but detailed identification of frequencies allocated for specific government uses is not required.


    References

    1 See the general licensing provision in s. 34(2)(a) of the Telecommunications Act, No. 103 of 1996, and the general prohibition in s. 36(3) on the provision by any person other than Telkom of public switched telecommunication services, which are defined in s. 36(1)(b) to include national long-distance, international, local access and public pay-telephone services. Also see, more specifically, s. 38(1) prohibiting the provision of national long distance telecommunications services until after a date to be fixed by the Minister, and similarly: s. 39(1) - local access telecommunication service; s. 40(2) - provision of value-added network services by means of telecommunication facilities other than those provided by Telkom; s. 40(3) - the carrying of voice by a value-added network service; s. 39(2)(a) - public pay-telephone service; s. 41(5)(a)(i) - resale of spare capacity on private telecommunication networks.

    2 E.g. , writing in 1992, University of London sociologist David Lazar dismissed any prospect of the privatisation programme which had been adopted in the dying days of National Party rule being continued by a new ANC government: "[W]hat distinguishes SA from other countries is this: nationalisation is still on the agenda, albeit increasingly at the level of rhetoric and as a negotiating ploy. The debate is largely about whether further public ownership is desirable on economic or political grounds rather than about whether and what to privatise." In Lazar's defence, it should be noted that he - like so many other commentators - was relying on the ANC's 1990 and 1991 Harare Conference statements on economic policy, which were misleading in that they reflected only negotiating positions for the then-imminent constitutional negotiations in South Africa. Furthermore, Lazar noted that at the time the ANC was engaged in intense internal debate on future economic policy, a debate in which the market pragmatists in the party subsequently triumphed (though the internal polemics continue as fiercely as ever). See "South Africa: Privatisation and Nationalisation in the Post-Apartheid Economy", in Thomas Clarke (ed.), International Privatisation - Strategies and Practices (Walter de Gruyter: Berlin and New York, 1994), 341 at 342 and 347-8.

    3 The term, "historically disadvantaged South Africans" is used by the drafters of both the 1996 Telecommunications Act and the 1993 Independent Broadcasting Authority Act to identify those persons against whom the Apartheid system had discriminated, and who are now the intended beneficiaries of empowerment and redistributive measures adopted in the legislation. See the fuller discussion in section 3.3 below.

    4 V.V. Ramanadham, "Privatization: Constraints and Impacts" in V.V. Ramanadham (ed.), Constraints and Impacts of Privatization (Routledge: London and New York, 1993), 1 at 2-3.

    5 See, e.g. , Jürgen Klenk et al , Privatisation in Transforming and Developing Economies: Strategies, Consultancy, Experiences (Gabler: Wiesbaden, 1995) at 8. As an example of what they call "privatisation from underneath", Klenk et al cite India, where "emphasis was placed on the exclusive promotion of new private enterprise activities rather than the privatisation of existing public ones." ( Ibid. )

    6 Y. Venugopal Reddy, Privatisation - Approaches, Processes and Issues (Galgotia: New Delhi, 1992) at 28.

    7 Ralph A. Young, "Privatisation: African Perspectives", in Paul Cook and Colin Kirkpatrick (eds.), Privatisation Policy and Performance - International Perspectives (Prentice Hall / Harvester Wheatsheaf: Hertfordshire, 1995), 162.

    8 See, e.g. , Ramanadham supra note 4 at 6; Klenk et alsupra note 5 at 8, fig. 2.

    9 Triple Inquiry Report (Independent Broadcasting Authority: Johannesburg, 1995), 21 para. 6.1.

    10 Ibid. ; for a helpful discussion of Schlesinger's African Broadcasting Company (ABC) and the introduction of radio broadcasting to South Africa, see: Ruth Tomaselli et al , Broadcasting in South Africa (New York: St. Martin's Press, 1989; London: James Currey, 1989; Cape Town: Anthropos, 1989), 24-30. See note 12 infra for more about Schlesinger and the ABC.

    11 In 1923, applications were invited for licences for the purpose of "carrying out official broadcasting by wireless in the Union of South Africa". Licences were issued to three stations, run by the Durban municipality, the Cape Peninsular Publicity Association, and a Johannesburg club called the Association of Scientific and Technical Societies (AS & TS) respectively. The state seemed more comfortable granting licences to municipal corporations or associations than to private companies. All three stations ran at a loss because of difficulties in collecting licence fees from listeners, and the collapse of the Johannesburg station in 1926 led to reconsideration of the initial policy regarding licensees. See Tomaselli et al , supra note 10 at 25-26.

    12 Schlesinger was an American entrepreneur who had established successful insurance, film and theatre ventures in South Africa. When the Johannesburg AS& TS radio station folded in 1926, Schlesinger was approached by the Postmaster-General to take it over; he agreed, on condition that he was given the licences for the Durban and Cape Town stations as well, which he intended to network by landline. Schlesinger struggled to make the stations meet their expenses, but a 1929 appeal by the ABC to government to assist in licence fee collection was rebuffed. Without the coercive force of government, Schlesinger was forced to turn to market incentives, introducing his "Blue Free Voucher Scheme", in which retailers added an increment to the price of receivers, the money going into a prize money kitty for popular on-air competitions: prizes were only paid out to bona fide licence holders, helping to eliminate the ABC's problem with pirate listeners. (Ibid . at 27-28.)

    13 There were a number of political rationales for the nationalisation of the ABC, including the desire of the English-speaking, white South African political elite to have a "high culture" broadcasting service broadcasting on Reith's didactic model, and the grievance of Afrikaans-speaking white South Africans at the overwhelmingly English-language content of the ABC (which, as a commercial service with limited transmission coverage, had obviously chosen to target English-speakers, since they were concentrated in South Africa's urban areas, and were more affluent in those areas than Afrikaners). Since black South Africans were disenfranchised and earned very little, they had no impact whatsoever on the determination of broadcast policy. See ibid. , 28-29.

    14 A licence to operate a terrestrial pay television service was issued to Electronic Media Network (Proprietary) Limited ("M-Net") on 17 October 1985. Prior thereto, in 1982, the Bophuthatswana "homeland" issued a licence for the operation of a privately-owned AM radio service, Radio 702, whose signal covered Johannesburg. Though nominally an "independent" country, Bophuthatswana was carved out of South African territory as part of the Apartheid bantustan policy, and it is inconceivable that it could have licensed Radio 702 without at least the tacit consent of the South African government. (Ironically, given its origins, the station later went on to become a pioneer of racially integrated radio broadcasting in South Africa.) Finally, it should be noted that while no private broadcasters were licensed by the South African government prior to M-Net, LM (Lorenço Marques) Radio, a popular music station which was established in 1935 and operated out of the then-Portuguese colony of Mozambique on South Africa's northwestern border, had a substantial South African audience. LM Radio's AM broadcasts cultivated public tastes and a broad market for American and British popular music in South Africa, and exerted strong competitive pressures on the SABC, which responded in part by establishing commercial FM music stations in major urban centres from the 1960's, the very stations which became the subjects of the IBA's 1995 recommendation for privatisation - see section 3.2 below. The role of South Africa's broadcasting "heretics" (LM Radio; the Swaziland-based Swazi Music Radio, later Radio SR, and the other Kirsch Industries' Swazi stations, Radio Truro and Radio Parallelo; Radio 702; the Transkei homeland's Capital Radio 604; and finally M-Net) in creating competitive pressures for the SABC and accelerating its commercialisation is, unfortunate ly, well beyond the scope of this paper, but certainly deserves further study.

    15 This was a recommendation of the Schoch Comission, discussed by Tomaselli et al , supra note 10 at 41-46.

    16 Ibid. at 41-42. Springbok Radio, the SABC's first commercial service, was introduced in 1950, and went national in 1951.

    17 Tomaselli et al note that evasion of the payment of radio licence fees was almost entirely prevented by a 1963 amendment to the Radio Act which prevented the sale of a radio receiver to any person who had not paid their annual licence fees. The reason for the particular effectiveness of the provision is that, at the time, FM radio was being introduced across South Africa, requiring a new generation of receivers which consumers could not purchase without their radio licence. Ibid. at note 95.

    18 Triple Inquiry Report, supra note 9 at 49, para 9.2. In the 1993/1994 financial year, total SABC income was made up of 74% advertising revenue, 20% licence fee revenue (all South Africans who own a TV set must pay licence fees by law, but more than half don't), and 6% from other sources, such as programme sales and merchandising. The 70%+ figure should be contrasted with most other Commonwealth broadcasters, which - where they accept advertising at all - keep the proportion of total income derived from this source below 55%. On the other hand, the SABC reported healthy operating surpluses in both 1993/1994 and 1994/1995 years, so that one positive spin-off for the government was that it did not need to fund the public broadcaster, at all.

    19 Lazar, supra note 2 at 343, citing Republic of South Africa, White Paper on Privatisation and Deregulation in the Republic of South Africa (Government Printer: Pretoria, 1987) (hereinafter, "Privatisation White Paper").

    20 David Clutterbuck, Going Private - Privatisations Around the World (Mercury: London, 1991), at 87.

    21 Privatisation White Paper, supra note 19 .

    22 Lazar, supra note 2 at 343; Clutterbuck, supra note 20 at 87.

    23 ISCOR was successfully privatised in October 1989, by way of a listing on the Johannesburg Stock exchange in which over 150 000 investors participated, and which was 4.16 times oversubscribed. The remainder of the privatisations that the NP intended to carry out, namely those planned for ESKOM, the postal and communications services, commuter and cargo transport services, harbour facilities, etc., ran into labour opposition and were ultimately put on hold when formal negotiations with the ANC began. Corporatisation of state enterprises, e.g. the creation of Telkom to house the state's communications assets in 1991, became the interim solution while South Africa's future political system was being negotiated. See Lazar, supra note 2 at 344-345; Clutterbuck, supra note 20 at 88.

    24 Republic of South Africa, Green Paper on Broadcasting Policy (Ministry for Posts, Telecommunications & Broadcasting: Pretoria, November 1997) at 4 (hereinafter "Broadcasting Green Paper"; available at ).

    25 Ibid. Much of the volume by Tomaselli et al , supra note 10, is devoted to analysis of how the SABC was used as a tool of successive South African governments to strengthen doctrines of racial separation. It was no accident, note the authors, that in 1959 Dr P.J. Meyer, head of the secretive Afrikaner Broederbond, was also appointed head of the SABC. See ibid. at 62-64 and 74.

    26 In addition, subscribers in the populous Transvaal province (as it was then known) could only receive transmissions on UHF, and hence an additional threshold cost of acquiring a UHF antenna was added. Though still a premium entertainment service targeting the more affluent sectors of the South African market, M-Net's penetration has broadened to exceed 1 million subscribers, and its viewership is currently composed of 56.8% white, 24.5% coloured, 9.3% Indian, and 9.4% black viewers (AMPS B, All Media Product Survey, July-December 1997). It has also expanded its services to offer community-based subscription programming ( e.g. East-Net targeted at South Africans of Southeast Asian descent), as well as a limited amount of current affairs programming. More significantly, a controlling share of M-Net is now vested in black South Africans via Johnnic (a holding company which was the subject of South Africa's largest empowerment deal to date, negotiated in 1996), with a significant minority share held directly by individual black investors by way of the Phutuma share scheme.

    27 Television was only introduced to South Africa in 1976, with one non-commercial SABC channel broadcasting in equal portions of English and Afrikaans, the two national languages under Apartheid rule. In 1981, a second channel was launched, broadcasting in vernacular languages and aimed at black viewers. By then, TV1 had begun drawing revenue from advertising, and an advertising-driven entertainment service, TV4, was launched in 1985. Services aimed exclusively at black viewers (TV2 and TV3, each of which targeted specific regions in which their language of broadcast predominated) concluded and the TV4 service began at 9:30 p.m. each night on the same terrestrial frequency. Subsequently, after the fall of P.W. Botha in 1989, TV2/3/4 transmogrified into CCV, a channel aimed predominantly at black viewers but which was "non-racial" in the sense that its entertainment programming attracted white viewers as well (the moniker stood for "Contemporary Community Values"). A third terrestrial channel with limited signal coverage of urban areas was introduced by the SABC in the early 1990's to broadcast sport, in response to the launch by M-Net of its "SuperSport" channel on its spare UHF spectrum allocation; this SABC channel had become a fully-fledged, but non-commercial, channel called NNTV by 1994. The Bophuthatswana homeland government also funded a commercial TV service, Bop TV, whose signal is transmitted beyond the scattered fragments of Bophuthatswana into the black townships in the Reef area adjoining Johannesburg. It should be noted that South Africa has no cable television, and there was no multi-channel service available in South Africa until the launch of DTH satellite services (the privately-owned DStv in the M-Net/MIH stable and the SABC's Astrasat) in 1995-1996.

    28 The SABC's radio stations broadcast in English, Afrikaans and nine vernacular languages, and each station had historically targeted specific racial groups. By 1994, even though the Apartheid language and race divide was blurring ( e.g. Radio Metro targeted urban black listeners by broadcasting in English rather than in a vernacular language), radio stations and their markets remained overwhelmingly state-controlled and race-based.

    29 From 1976 to date, the governance and activities of the SABC have been exercised in terms of the Broadcasting Act No. 73 of 1976, as amended. Prior to the 1994 national elections, that legislation mandated the South African President to appoint a Board for the SABC, of between 21-25 members, a Chairperson of the Board and a Director-General of the broadcaster.

    30 See e.g. , c. 9 of the Broadcasting Green Paper, supra note 24, which explains how the SABC came to favour employment of Afrikaans-speaking white South Africans during the Second World War, and asserts that, "[w]ith the conclusion of the war and the ascendancy of the Nationalists to power, the Afrikaners entrenched their control of the SABC through the secret Broederbond organisation ... Managerial positions were exclusively reserved for whites, and blacks were employed to fill positions only in indigenous language services." The outcome of these racist employment practices was that, by 1994, 97% of senior management and control positions at the SABC were occupied by whites. While white management may not necessarily have been synonymous with pro-National Party leanings, this was almost always the case at the SABC, since those with dissenting opinions invariably left or were drummed out of the organisation.

    31 Triple Inquiry Report, supra note 9 at 22. The NP government appointed a Task Group on Broadcasting in South and Southern Africa in March 1990, headed by then-SABC chair H. Christo Viljoen. While the mandate of the Task Group was to formulate a more progressive broadcast policy regime for South Africa, its composition was criticised as being unrepresentative and its deliberations were not open to the public. The Campaign for Open Media and black trade unions with members in the broadcast industry protested against the Task Group, ultimately leading to the Jubalani! Freedom of the Airwaves Conference, held by the various groups in the liberation movement in the Netherlands in August 1991. This and subsequent conferences held inside South Africa emphasised the need for the SABC to be transformed from a NP mouthpiece into an politically unbiased public broadcaster, and for independent and accountable regulation of the sector. Broadcasting was placed within the terms of reference of working groups at the Convention for a Democratic South Africa (CODESA), from December 1991, which effectively precluded the NP from making any changes to the SABC or to broadcast policy without the consent of the ANC team at the negotiations. Subsequently, the Campaign for Independent Broadcasting (CIB) was established in 1992 as a broad-based progressive movement which included the ANC, the Congress of South African Trade Unions (COSATU), and the South African Council of Churches, and focussed on the need for appointment of a new, more representative SABC Board.

    32 Act No. 153 of 1993 (hereinafter the "IBA Act"), available at .

    33 For example, section 53(1)(c) of the IBA Act duplicates the Canadian "MAPL" criteria used to identify Canadian musical works for the purpose of implementing local content quotas on radio; Schedule 2 of the IBA Act defining "control of private broadcasting licensees" has been lifted directly from the Australian Broadcasting Services Act of 1992.

    34 S. 4(1)(a) of the IBA Act envisages only a single chairperson for the IBA, but s. 4(3) allows for the appointment of two co-chairs if the Transitional Executive Council (the provisional governing body created prior to the 1994 elections) or, subsequently, Parliament should so decide. Besides its symbolic value, the office of chairperson carries a longer term than that of an ordinary Councillor.

    35 S. 4(1)(b) of the IBA Act.

    36 S. 58-61 of the IBA Act.

    37 S. 62-64 and 66 of the IBA Act.

    38 S. 2(a) of the IBA Act.

    39 S. 2(b) of the IBA Act.

    40 S. 2(q) of the IBA Act.

    41 S. 2(o) of the IBA Act.

    42 S. 29 of the IBA Act. The "broadcasting services frequency bands" are defined in s. 1(1) as meaning "that part of the electromagnetic radio frequency spectrum which is assigned for the use of broadcasting services by the International Telecommunications Union (ITU), in so far as such assignment has been agreed to or adopted by the Republic [of South Africa], as well as any other additional part of the electromagnetic radio frequency spectrum determined nationally for the use of broadcasting services". The definition has led to some controversy over whether the IBA has jurisdiction over DTH satellite broadcasting services operating in FSS frequencies, as does the DStv service; the more persuasive view is that, irrespective of whether the DStv Ku-band frequencies can or have been assigned to the IBA's jurisdiction, the IBA would have jurisdiction over DStv by virtue of the more general prohibition on broadcasting in South Africa without a licence granted by the regulator, which is contained in s. 39 of the IBA Act. DStv has been operating for two years, and currently has over 130 000 subscribers, but has yet to be formally licensed by the IBA.

    43 S. 40(1) of the IBA Act. Similarly, signal distribution licences may be granted to "common carriers", "selective and preferential" carriers, and to individual broadcast licensees who wish to distribute their own transmissions - see c. 5 of the IBA Act.

    44 S. 41-42 of the IBA Act. A 1995 amendment to the Act inserted three closely circumscribed categories of information which may be kept confidential from public scrutiny by licence applicants, namely financial statements of an existing licensee; evidence of the financial capacity; and the names of prospective employees and business plans of applicants - see s. 42(5)(b), as amended by Act No. 36 of 1995. Until a surprising recent decision of the IBA in ruling that an applicant for the first private free-to-air television licence, Midi-TV, could keep confidential a programme supply agreement with its foreign partner, Time Warner, the confidentiality provision in s. 42(5)(b) was interpreted restrictively in several IBA rulings. The confidentiality ruling will be amongst the matters raised in a forthcoming application for review of the IBA's decision to grant the licence to Midi. See: IBA, Reasons for Decision Regarding Private Free-to-Air Terrestrial Broadcasting Licence , 3 April 1998, para. 73.3, available at ; Janet Parker, "Failed television licence bidders to sue IBA over Midi decision", [South Africa] Business Day Online (26 May 1998); available at .

    45 S. 48(1)(b) of the IBA Act. The purpose of this provision is to achieve the aim set out on s. 48(1)(a), namely that a foreign person should not directly or indirectly "exercise control over a private broadcasting licensee". As will be noted below, the provision is thought to be overly stringent, and is likely to be amended to enable more substantial (though non-controlling) foreign stakes to be held in South African broadcast licensees.

    46 S. 49 of the IBA Act. Moreover, not more than one FM or AM licence can be held by a single controlling person or entity in a single market.

    47 S. 51 of the IBA Act.

    48 S. 45(1) of the IBA Act.

    49 S. 50 of the IBA Act.

    50 S. 53(7) of the IBA Act.

    51 See: IBA, "Notice of Inquiries into the Matters Referred to In Section 28(8)(b) of the Independent Broadcasting Authority Act, 1993", Notice 337 in GG 15624 (15 April 1994), at 60.

    52 Appendix J to the Triple Inquiry Report, supra note 9 at 161, lists 130 written submissions to the IBA, and notes that the Council heard 180 hours of oral submissions.

    53 Supra note 9.

    54 S. 2(d) of the IBA Act.

    55 The seven regional stations earmarked for sale were KFM and Good Hope (both Western Cape), Algoa (Port Elizabeth and East London) RPN East Coast (Durban), Oranje (Bloemfontein), and Highveld Stereo and Jacaranda Stereo (Johannesburg and Pretoria respectively, but with overlapping transmission footprints).

    56 Triple Inquiry Report, supra note 9 at 41, para 8.7.1.2.

    57 Ibid. , at para. 8.7.1.3 - 8.7.1.4.

    58 Ibid. at 39, para. 8.6.17.

    59 Ibid. at 43, para. 8.7.3. In another section of the Triple Enquiry Report, para. 9.2.2 at 51, the IBA expressly proposed that the SABC sell off its third channel by the end of 1998 rather than simply downscale operations to two channels. The two proposals obviously differ, but their ultimate result, namely that the SABC be left with two channels and there be a new private terrestrial television licensee, is the same either way. From the point of view of the fiscus, however, obtaining the receipts from the sale of the third channel would be the preferable option.

    60 Ibid. at 28, para. 7.3.6.

    61 Ibid. at 30, para. 7.3.13 and 7.3.16.

    62 Ibid. at 50, para. 9.2.2.

    63 A new SABC Board Chairperson, Ivy Matsepe-Casaburri and a new CEO, Zwelakhe Sisulu, were appointed from ANC-aligned ranks to promote ideological transformation of the SABC, from an NP mouthpiece into a public broadcaster serving all South Africans.

    64 In the event, the monies received for the SABC stations were not given over to the SABC, but were retained by the fisc - causing some heated public comment by SABC management.

    65 "Guidelines for potential acquirors", Investec Merchant Bank, February 1996.

    66 Transfer of a sound broadcasting licence would be carried out in terms of s. 74 of the IBA Act, which in turn requires that the full notice-and-comment and public hearing procedures in s. 41-42 of the IBA Act be observed.

    67 Triple Inquiry Report, supra note 9 at 84, para 16.3.2.5.

    68 Position Paper on Private Sound Broadcasting Services , (Independent Broadcasting Authority: Johannesburg,16 May 1996); available at .

    69 Ibid. at para. 7.

    70 Ibid. , Annexure 1.

    71 The pro forma application form was published as Schedule 9 in GG No. 17203 at 9. The requirements of the application form reflect, broadly, criteria which the IBA is instructed to consider in granting a licence in s. 46(1) of the IBA Act.

    72 Ibid. See, e.g. , section 2 on corporate status.

    73 One foreign member of a bidding consortium, used to the more genteel document-based application process in European jurisdictions, described the South African oral hearings process as "barbaric"!

    74 Reasons for the Decision in relation to the Application for Private Sound Broadcasting Licence for KFM Radio by Moribo KFM Consortium and Crescent Consortium and Newshelf 63 (Independent Broadcasting Authority: Johannesburg, 19 September 1996), para. 5.3.1 at 4.

    75 Then known as "Newshelf 63", which we do not use as it confuses this company with Newshelf 71, an unrelated company which was initially awarded the Radio Jacaranda licence.

    76 Ibid. , para. 5.3.2 at 6.

    77 Ibid. , para. 5.8 at 9.

    78 Janet Parker, "Media groups shake up market", [South Africa] Business Day Online (12 May 1998); available at . The South African Rand has devalued some 45% in the four years under discussion; our U.S. dollar equivalent figures are not precise - for this draft we have used an approximation of a R4/US$1 exchange rate for transactions concluded in 1996, R4,50/US$1for those concluded in 1997, and R5,15/US$1 for those concluded in 1998.

    79 Similarly, a 65.1% share of Radio Algoa was purchased in late May 1998 for R32,3 million (US$6.3 million) - valuing the station at more than four times its original SABC privatisation sale price of R10,1 million (then US$2.5 million), including the effects of inflation. See: "AME acquires Radio Algoa, BRFM", [South Africa] Business Day Online (28 May 1998); available at .

    80 The SABC, as owner of the stations, was not obliged to sell any station to a buyer chosen by the IBA. The IBA, on the other hand, could refuse to licence the SABC's desired candidate. The impasse could have been avoided by simply setting out threshold requirements for empowerment prior to the first phase - e.g. if regional empowerment participation was regarded as particularly important, this could have been stated, and a wise bidder would have made sure it complied. But, as noted, the parties handling the sale did not seem to fully appreciate how the IBA would interpret the regulatory requirements in the IBA Act, and the IBA appears to have failed to communicate this interpretation to the merchant bank in good time, prior to the sale process beginning.

    81 Reasons for the Decision in relation to the Application for Private Sound Broadcasting Licence for Radio Jacaranda/RMFM by: Newshelf 71 (Proprietary) Limited and Naledi Media Investments (Independent Broadcasting Authority: Johannesburg, 18 September 1996), para. 5.3.1 at 4.

    82 Onshelf Trading Nine (Pty) Ltd v De Klerk NO and others , 1997(3) SA 103(W).

    83 S. 192 of the Constitution of the Republic of South Africa, Act No. 108 of 1996.

    84 On the other hand, if the IBA had stood back and influenced the choice of buyer from behind the scenes through threatening to refuse to license an unsuitable applicant, the process would have been far less transparent, and the IBA would have exposed itself to charges of political or other bias in favour of the successful applicants. While such charges are routinely made against regulators in almost all jurisdictions, they are more difficult to sustain where the licensing process is as public and transparent as in South Africa.

    85 The LSM system of audience measurement was introduced in the 1988/89 AMPS report, to eliminate race and media-usage as variables in ratings. Using 13 variables, such as whether a consumer has basic household appliances, running water, electricity, a private motor vehicle, etc., demographic information about the South African public is repackaged into eight LSM groups, with the LSM 8 group being the most affluent. As an example of the LSM approach, 50.5% of M-Net 's audience is in LSM 8, 30% in LSM 7, and 12.6% in LSM 6 (AMPS July-December 1997) - compare this to the race-based data in note 26 supra . Given that income distribution in South Africa was grotesquely skewed in favour of whites for so many years, there is a direct correlation between the LSM 8 group and white South Africans.

    86 While South Africans teenagers of different racial groups do have somewhat different music preferences, these differences are nowhere near as pronounced as those of black versus white adults, whose disparate tastes can be ascribed, at least partially, to race-based radio and music marketing in South Africa under Apartheid; programming a "cross-over" adult contemporary music station would be extremely difficult to achieve, at present. See, e.g. , discussion of 1997 survey of Soweto youth by the Alternative Consultancy in Maria McCloy, "South African teen scene is fraught and funky", [South Africa] Mail & Guardian (24 December 1997), 12-13.

    87 E.g. , exemplified by the failure of one applicant for a Johannesburg FM licence, Solid Gold Radio, which would have directly targeted Radio Highveld's audience.

    88 The Johannesburg AM licence was contested by three applicants, a sports radio applicant, an English-language talk and news format applicant, and the eventual winner, Afrikaans talk contender, "Punt".

    89 "Classic Squeeze", [South Africa] ZA*Now (19 May 1998); available at: ; see also: Eon de Vos, "Adspend dashes Classic FM's break-even hopes, says MD", [South Africa] Business Day Online (27 May 1998); available at .

    90 See Janet Parker, "Cape Talk radio set to reach its target of R10m in billings", [South Africa] Business Day Online (12 May 1998); available at .

    91 Metro's core target audience are black urban males in the 16-24 age group, while YFM's core target audience age is somewhat younger, but overlaps significantly. YFM debuted after its launch in October 1997 with a cumulative one week audience of 611 000 (October-November 1997 Radio Audience Measurement Survey, South African Advertising Research Foundation), which had risen to 944 000 in the February-March 1998 diaries. In the February-March 1997 AMPS diaries, Metro's one week cumulative audience was 4 290 000; in May-June 1997 it was 4 254 000; in October-November 1997 Metro rose to 5 516 000; and in the most recent RAMS survey it had dropped back a little, to 4 850 000. Despite this fall-off, Metro still commands a more substantial national listenership than it did a year ago; yet YFM has become South Africa's biggest regional station in the same time. See: Janet Parker, "Y-FM growth continues as radio listeners decrease", [Johannesburg] Business Day Online (26 May 1998); available at http://www.bday.co.za/98/0526/special/x2.htm; see also: Charl Blignaut and Ferial Haffajee, "Turn on, tune in", [South Africa] Electronic Mail & Guardian (30 January 1998); available at http://www.mg.co.za/art/tv/9801/980130-radio.html

    92 The LSM breakdown for Y-FM's listenership is: LSM 2 - 1.4%; LSM 3 - 1.5%; LSM 4 - 6.8%; LSM 5 - 36%; LSM 6 - 37.2%; LSM 7 - 14.4%; LSM 8 - 2.8%. Due to small sample sizes, AMPS cautions that the LSM 5 and 6 data is "relatively unstable" (AMPS Diary, February-March 1998, All Race Radio).

    93 Republic of South Africa, White Paper on Broadcasting Policy (Ministry for Posts, Telecommunications & Broadcasting: Pretoria, June 1998) at (hereinafter "Broadcasting White Paper"; available at ).

    94 Ibid. c.1 para. 1.2; c. 3 para. 3.3.1-3.3.2.

    95 This figure is an estimate by McGregors Information Services, cited in "Black IT firms take part in Faire", [South Africa] Business Day Online (7 May 1998); available at .

    96 We calculated this figure by estimating the value of each of the private stations, based on recent sale values of stakes in Radio Jacaranda and Radio Algoa and current RAMS listenership figures, and then divided the empowerment share of value (equity multiplied by value for each station) into total value. We concede the estimate to be speculative, but suggest it may in fact be conservative, and refer to the self-evident scale of empowerment equity interests in the winning licence applicants in Appendices 1 and 2 to this paper.

    97 Reasons for Decision Regarding Private Free-to-Air Terrestrial Television Broadcasting Licence, supra note 44.

    98 See: Janet Parker, supra note 44.

    99 After severe losses in the 1996-1997 financial year, the SABC's new management had produced R67 million (then US$14,9 million) operating profit for the half-year ending in October 1997. See, e.g. , Peter Bruce and John Collings, "News from the African village", [South Africa] Financial Mail (24 October 1997); available at .

    100 In May 1997, the IBA acknowledged that the SABC's local content level of 42% then being achieved across its three TV channels was not financially sustainable, and that the IBA's 50% target set out in the Triple Enquiry Report would not be reached anytime soon. The SABC's local content target was downscaled to 30% across all three channels, until 1999. See: IBA Local Television Content Regulations of 1997, R. 681 in GG 17981, 2 May 1997, as read with the Position Paper for the Introduction of the First Free-to-Air Private Television Service in South Africa , (Independent Broadcasting Authority: Johannesburg,13 May 1997); available at .

    101 Broadcasting Green Paper, supra note 24.

    102 Ibid. , c. 4.

    103 "Memorandum on the Objects of the Broadcasting Amendment Bill, 1998", Broadcasting Amendment Bill , Bill B8-98, 1998, available at .

    104 White Paper on Broadcasting Policy, supra note 93, c.2 para. 2.1-2.2.

    105 Ibid. , c.2 para. 2.2.

    106 Ibid.

    107 Ibid.

    108 Ibid. c.3 para. 3.3.1.

    109 Ibid. c.3 para. 3.4.

    110 Community radio stations operate on a not-for-profit basis, usually with transmitters that have a far smaller reach than commercial stations, and are required to serve their target community through broadcasting that it is often non-commercial in nature, e.g. developmental and educational programming. Eighty-five community stations have been licensed in South Africa since 1994, of which 67 have managed to stay on air through a combination of community funding and advertising revenue. See ibid. c.4.

    111 Ibid. c.3 para. 3.4.

    112 Ibid.

    113 Ibid. c.8 para. 8.3.4.

    114 Ibid. c.9 para. 9.4.

    115 Ibid. c.6 para. 6.1.

    116 Ibid.

    117 Ibid. c.6 para. 6.2.2.

    118 Ibid. c.5 para. 5.2.

    119 South Africa currently has no cable television. On the prospects for cable or MMDS/LMDS wireless roll-out, see ibid. c.7 para. 7.1.

    120 Ibid. c.1 para. 1.3.5.3.

    121 See ibid. c.11 para. 11.3: "The establishment of a single independent authority to regulate both telecommunications and broadcasting was first mooted during the constitutional negotiations in the Transitional Executive Council in 1992. However because broadcasting has become highly politicised area and the revision of telecommunications legislation required a lengthy period of consultation and study, it was decided to proceed as a matter of urgency with the establishment of a regulatory body for broadcasting. ... The convergence of telecommunications, broadcasting and information technologies has forced government to focus on an appropriate regulatory structure. The increasing difficulty to differentiate between radio frequency spectrum used for telecommunications and that used for broadcasting and other services has pointed to the need to merge the two regulatory authorities into a new Authority responsible for regulating both the broadcasting and telecommunications areas. The merging of the two regulatory authorities will also ensure that the high costs associated with maintaining separate regulatory structures requiring virtually the same scarce technical skills."

    122 Ibid. c.1 para. 1.3.5.2. The White Paper goes on to assure readers that, notwithstanding the merger of the regulators, "The new regulatory body will enjoy the same independent statutory framework as the existing authorities." ( Ibid. c.11 para. 11.3.)

    123 Ibid. c.11 para. 11.1.2: "The Minister will determine all matters relating to the privatisation, if any, of public broadcasting services". See also: Broadcasting Green Paper, supra note 24, c.1.

    124 See, e.g. , Ferial Haffajee, "Jay's Hand on the SABC", [South African] Electronic Mail & Guardian (20 February 1998); available at .

    125 Jay Naidoo, "Mind jails only thrive in dictatorships", [South African] Electronic Mail & Guardian (2 March 1998); available at .

    126 Act No. 44 of 1958.

    127 S. 78(1) of the Post Office Act.

    128 The relevant regulatory powers are conferred by s. 78(2) of the Post Office Act, in respect of physical line usage; and by s. 7 of the Radio Act, No. 3 of 1953, in respect of wireless usage.

    129 Republic of South Africa, Green Paper on Telecommunications Policy , (Ministry for Posts, Telecommunications & Broadcasting: Pretoria, 7 July 1995), Section 4 -"Market Structures"; available at ).

    130

    DRA-Development Report 92/21, cited by the South African Telecommunications Regulatory Authority, Notice in Terms of Sections 27 and 37(2)(b) of the Telecommunications Act, 1996 (Act 103 of 1996) Inviting Representations with Regard to the Economic Feasibility of the Provision of More Than Two Mobile Cellular Telecommunication Services (March 1998) (hereinafter "3 rd Cellular Licence Feasibility Inquiry"), at para. 2.4; available at: .

    131 Ibid. at para. 2.1.2.

    132 Ibid. at 61. One statistic quoted to us recorded that, as recently as mid-1996, only 12% of Telkom's management were historically disadvantaged South Africans, despite constituting approximately 90% of the company's auxiliary workforce. The vast educational gulf between white and black employees is demonstrated by the fact that, at the time, historically disadvantaged South Africans represented 90% of those Telkom employees who had only completed primary school.

    133 For example, by 1985 South Africa had a highly advanced automated teller machine system shared by most major banks ("Saswitch"), as well as a country-wide advance ticket sales service ("Computicket"), both provided via private networks which were being run using the existing, state-owned telecommunications infrastructure.

    134 Comment of the Department of Posts and Telecommunications in Alan Knott-Craig & Alwyn Hanekom, Deregulation of Telematics in South Africa (Department of Posts and Telecommunications: Pretoria, October 1990), para. 2.2.19.

    135 Though it should be noted that two other other state-owned companies, the electricity utility ESKOM and the corporate holding structure for the state's rail, air and cargo operations, Transnet, also have sophisticated internal networks. These networks have never been used to compete with Telkom, and are prohibited from doing so until the expiry of Telkom's interim monopoly, but they offer great potential for future competition. The Eskom Telecommunications network was established from 1969 onwards, operating a microwave backbone network and leasing Telkom lines; Transtel was created in 1988 as a subsidiary of Transnet, and currently operates a wired network which connects Transnet's operations offices in major transport facilities across South Africa. Transnet is more developed than Eskom Telecommunications, and employs around 3 000 people. The company also has a 20% interest in the GSM cellular network, MTN (see section 4.2 below), and a 50% interest in Fleetcall, the largest radio trunking operator in South Africa.

    136 Green Paper on Telecommunications Policy, supra note 129 at 5. We reiterate our caution in respect of the U.S. dollar values we have assigned to these figures: they are very rough apprximations.

    137 Telkom South Africa Limited Annual Report, 1996; available at .

    138 Ibid.

    139 See, for example, s. 2.8 of the South African government's cornerstone policy document, the Reconstruction and Development Programme , cited in the Green Paper on Telecommunications Policy, supra note 129 at 79: "The existing parastatal, Telkom, is restricted by heavy debt from engaging in substantial further borrowing ..."

    140 Robyn Chalmers, "Telkom may increase debt by R20bn", [South Africa] Business Day Online (22 January 1998); available at: .

    141 Green Paper on Telecommunications Policy, supra note 129 at 5.

    142 1996 Annual Report, supra note 136.

    143 Luke Baker, "Ball set rolling for third cellphone operator", [Johannesburg] eBeeld (28 May 1998); available at .

    144 On Transtel, see note 109 supra .

    145 SBC was instructed to sell its stake by South Africa's Competition Board when it became one of Telkom's strategic equity partners in May 1997 - see section 4.4 below. There is still some negotiation in progress as to who will be offered these shares; existing shareholders will likely get approximately 10% and new empowerment shareholders the other 10%. See: Sherilee Bridge, "Saga of SBC Communications' MTN stake nearly over", [South Africa] Independent Online - Business Report (3 May 1998); available at: .

    146 Current bidders for the stake include Sweden's Telia, Portugal Telecom and Telecom Italia. See: Sven Lunsche, "Foreign groups hungry for MTN", [South Africa] Sunday Times Business Times (15 May 1998); available at: .

    147 The consortium is composed of MTN (50%), Telia (30%), and Ugandan and Rwandan investment companies each with 10%. See: Shareen Singh, "MTN consortium wins Ugandan cellular licence", [South Africa] Business Day Online (2 February 1998); available at: .

    148 3 rd Cellular Licence Feasibility Inquiry, supra note 130 at para 2.6, Table 2.

    149 "Informal sector biggest prepaid user group", [South Africa] Independent Online - Business Report (15 May 1998); available at: .

    150 Supra note 129.

    151 Ibid. at 8.

    152 Ibid. at 16.

    153 Ibid. at 10 and 17. This tough-minded, pragmatic approach to universal access, rather than that unrealistic enthusiasm about universal service which has been characteristic of all too many developing countries, is typical of the Green Paper's attractive overall down-to-earth approach which set the tone for subsequent developments.

    154 Ibid. at 18.

    155 Ibid. at 19.

    156 White Paper on Telecommunications Policy (Ministry for Posts, Telecommunications and Broadcasting: Pretoria, March 1996); GG No. 16995, 13 March 1996, at 3; available at: .

    157 Ibid. at para. 1.2-1.3.

    158 Ibid. at para. 1.13.

    159 The characteristics of "independence" of the regulator are defined by the White Paper to be three-fold: "independence from the operational organisation(s) responsible for building and operating the public telecommunications services (e.g. Telkom); independence from other interested parties, such as industrial interests in the telecommunications sector; independence from the Government in dealing with its mandated functions, once the general framework of telecommunications policy has been set." ( Ibid. at para. 5.7.)

    160 Ibid. at para. 2.1. and 2.7. On the Minister's authority for the determination of policy, see para. 5.7.

    161 Ibid. at para. 2.10-2.11.

    162 Ibid. at para. 2.6.

    163 While this is not stated directly in the White Paper, we infer that this order was to be followed from para. 5.9.5, which assigns to the new regulator the obligation to "undertake the licensing of alltelecommunications service providers according to the policy guidelines set by the Minister", and para 10.2, which states that "[a]ll operators should be licenced ... parastatals, in similar fashion to other operators, should be empowered to operate by means of a licence, as opposed to a statutory right" (our emphasis).

    164 Ibid. at para. 2.11.1.

    165 Ibid. at para. 2.11.2.

    166 Ibid. at para. 2.11.3.

    167 Ibid. at para. 2.11.2. In other words, for the routing of any single call only "break-in" or "break-out" were allowed - not both.

    168 Ibid. at para. 2.1.2. The creation of a dedicated fund was deemed to be a more transparent option than merely having Telkom charge artificially high interconnection rates, and using the super-normal revenues gained to cross-subsidise the roll-out of universal service. The White Paper discourages any such internal Telkom cross-subsidisation after year 4 by noting that "[i]t may be better to keep interconnection charges relatively low and Universal Service Fund obligations relatively high." ( Ibid. )

    169 Ibid. at para. 2.13-2.14.

    170 Ibid. at para. 2.21.

    171 Ibid. at para. 2.22.

    172 Green Paper on Telecommunications Policy, supra note 129 at 28-29, questions 3.3 and 3.4.

    173 White Paper on Telecommunications Policy, supra note 156 at para. 3.1.

    174 Ibid. at para. 3.2..

    175 Growth, Employment and Redistribution - A Macroeconomic Strategy , (Government of National Unity: Pretoria, 14 June 1996); available at: .

    176 Ibid. at para. 2.2.

    177 See supra note 1.

    178 See s. 30(3)(a) - radio frequency spectrum licence; s. 36(1) - public switched telecommunication services licence; s. 40(1)(a) - VANS licence. In each case, the legislation enshrines a licence period of 25 years.

    179 See, e.g. , s. 45(3) and 46(2)(a) and (b) of the IBA Act. Of course, one significant difference between broadcast licensees is that they expire after six years, in the case of private radio broadcasting licences, and eight years, in the case of private television broadcasting licences, whereas Telkom's licence only comes up for renewal in 2022.

    180 S.C. 1993, c. 38, as amended.

    181 S. 2(a) and 2(c) of the South African Telecommunications Act of 1996.

    182 S. 2(j).

    183 S. 2(d).

    184 S. 2(o).

    185 S. 2(l).

    186 S. 2(q).

    187 H.N. Janisch, "At Last! A New Canadian Telecommunications Act", (1993) 17:9 Telecommunications Pol'y 691 at 693.

    188 S. 5(1).

    189 South Africa's Schedule of Specific Commitments is available at at http://www.wto.org/new/gbtoff.htm. The text of the 4 th Protocol is available at http://www.wto.org/services/4-prote.htm, and the Reference Paper, at http://www.wto.org/press/refpap-e.htm.

    190 S. 28(2)(b)..

    191 In terms of s. 9 of the Telecommunications Act, nominations for SATRA councillors may be made by any member of the public, following which the Parliamentary sub-Committee on Communications compiles a shortlist; public hearings are conducted for the shortlisted nominees, after which the sub-Committee submits a list of candidates to the President, who makes the ultimate appointments. Parliamentary sub-Committees are composed of representatives from all political parties with representation in Parliament.

    192 S. 5(4)(d).

    193 S. 5(4)(a).

    194 S. 35(2)(b)(i).

    195 See, e.g. , SATRA's submission in respect of the Broadcasting Green Paper, where it urges immediate licensing of new community radio stations, as well as three regional television stations. ( SATRA Submission on Broadcasting Green Paper (South African Telecommunications Regulatory Authority: Sandton, 5 March 1998), c.4 para 4.14.2; available at .)

    196 S. 28(1).

    197 See s. 32(1), in terms of which no person may provide a telecommunications service unless in accordance with a licence issued by SATRA.

    198 S. 40(2).

    199 S. 41(1)(b). No licence is required for a private network which does not interconnect to the Telkom PSTN or PSDN, on the condition that it is provided for "purposes principally or integrally related to the operations of [the person who provides the network]" (s. 41(1)(a)).

    200 S. 30.

    201 S. 36.

    202 S. 38.

    203 S. 39(1).

    204 S. 39(2).

    205 S. 37(2)(b).

    206 3 rd Cellular Licence Feasibility Inquiry, supra note 130. In response to this Notice, 30 written submissions were made by interested parties, particularly aspirant applicants for the 3 rd cellular licence and the incumbent GSM operators, Vodacom and MTN. Oral feasibility enquiry hearings began in Johannesburg on 29 May 1998. For a helpful summary of the submissions, see: Lesley Stones, "Clash of views on third cell network", [South Africa] Business Day Online (21 May 1998); available at: .

    207 The consultants hired by SATRA to produce the initial feasibility study concluded that there a self-sustaining business case existed for the introduction of one additional digital wireless service. See: 3 rd Cellular Licence Feasibility Inquiry, supra note 130, at para. 5.1. SATRA does not formally endorse this view, at this stage, but unless the incumbent operators can find fault with the feasibility study's details or methodology, the finding is strongly suggestive that SATRA's conclusion will be positive. SATRA's chair, Nape Maepa, has been freely quoted as saying that SATRA intends licensing as many new digital cellular operators as the market can sustain - see, e.g. , Duncan McLeod, "It takes more than two to tango", [South Africa] Financial Mail (3 April 1998); available at: .

    208 All named in "Finns seek cell licence", [South Africa] Business Day Online (14 May 1998); available at: .

    209 Named in Stones, supra note 206.

    210 3 rd Cellular Licence Feasibility Inquiry, supra note 130, para. 6.4.4.1.

    211 Ibid. at para. 4.1.2.

    212 See s. 34 and 35 of the Telecommunications Act.

    213 S. 35(1)(b).

    214 S. 65.

    215 S. 66(1)(a).

    216 S. 66(1)(b) and 66(3).

    217 S. 78-80.

    218 S. 53.

    219 S. 36(1)(d).

    220 S. 43(1)(a).

    221 S. 44(2).

    222 S. 35(2)(b)(i) and see the discussion of Ministerial licensing in section 4.3 above.

    223 This list of goals has been assembled from a number of sources - see, e.g. , Jay Naidoo, "Deregulation must await mass roll-out", [South Africa] Business Day Online (10 October 1997); available at: http://www.bday.co.za/97/0710/comment/c3.htm.

    224 See, e.g. , White Paper on Broadcasting Policy, supra note 93, c. 7 on multi-channel delivery systems; Broadcasting Green Paper, supra note 24, c. 6 at 6.1.2-3.

    225 Government Gazette No. 17984, Notices 768-770. The licences issued were for the provision of public switched telecommunication services (in terms of section 36(1) of the Telecommunications Act), value-added network services (section 40(1)(a)), and local exchange telecommunications services by way of radio local-loop and fixed radio facilities (section 30(3)). The required notice-and-comment proceedings had begun even before finalisation of the SEP sale, in order to ensure a seamless and rapid process from purchase through to licensing. See: Notices in terms of the Telecommunications Act, 1996 (Act No. 103 of 1996), Inviting Representations in Relation to Telkom SALimited's Application to Provide Public Switched Telecommunication Services; to Use Radio Frequency Spectrum and Radio Stations and to Provide Value Added Network Services in the Republic of South Africa , Department of Communications, Notice 293 of 1997 in Government Gazette 17780, 7 February 1997.

    226 Ibid. , s. 3.1, which reads: "Subject to the Act and to other provisions of this Licence, the Licensee is authorised to provide on an exclusive basis for a period of five (5) years from [7 May 1997] the following elements of the Public Switched Telecommunication Service: (a) the National Long-Distance Telecommunication Service; (b) the International Telecommunication Service; (c) the Local Access Telecommunication Service; (d) the Public Pay-telephone Service; (e) all or any telecommunication facilities to be used by any person for the provision of Value Added Network Services; (f) all or any telecommunication facilities comprising fixed lines to be used by any Operator for the provision of Mobile Telecommunication Services; and (g) all or any telecommunication facilities to be used by any person for the provision of any Private Telecommunication Network, other than a Private Telecommunication Network referred to in section 41(2)(b) of the Act [i.e. which does not interconnect to the Telkom network and is provided principally for one's own use]."

    227 Ibid. See also: Naidoo, supra note 221; Blackie Lahoud (Telkom Executive: Market Strategy & Business Development), "The New Telecommunications Environment in South Africa", (presentation, Corporate Customers Business Unit, 1997) [unpublished].

    228 Telkom PSTS licence, supra note 225, Schedule B.

    229 Donald G. McNeil, Jr., "Crossed Wires In South Africa", New York Times (17 December 1997), C1.

    230 Ibid.

    231 Robyn Chalmers, "Telkom to report on its progress", [South Africa] Business Day Online (15 May 1998); available at: http://www.bday.co.za/98/0515/news/n19.htm.

    232 Address by Advocate Dikgang Moseneke, Chairman of Telkom, at the Sandfontein DECT Launch (20 January 1998); available at: http://www.telkom.co.za/news/article_73.htm.

    233 Ibid.

    234 Robyn Chalmers, "Telkom sure it can meet targets, but admits to bad service", [South Africa] Business Day Online (13 May 1998); available at: http://www.bday.co.za/98/0513/news/n16.htm.

    235 Marina Bidoli, "Texas boot meets Telkom posterior", [South Africa] Financial Mail (1 May 1998); available at: http://www.fm.co.za/98/0501/infotech.bc.htm.

    236 Ibid.

    237 Comments of Cliff Eason, SBC International Operations President, quoted ibid.

    238 Internet Facts and Figures , http://www.dns.net/andras/stats.html. "Four Myths Telkom Would Have Us Believe about the Internet in South Africa", Andrew Smith, Financial Mail , 13 June 1997, http://www.fm.co.za/97/0613/infotech/telkom.htm; also http://www.internet.org.za/industry/regulatory_ materials/smith.html. This top-20 ranking is consistent with South Africa's ranking of 14th in world telecommunications revenues (23rd if EU countries are considered individually) - WTO statistics 1997, http://www.wto.org/wto/Whats_new/data3.htm. Statistics dated June 1997 suggest a current direct Internet user base of 650 000 South Africans (roughly 2% of the population), which should double by 1999 and increase ten-fold by 2005. ISP consumer subscription rates are amongst the lowest in the world, at between $20-$25 per month. See Smith ibid.

    http://www.wto.org/wto/Whats_new/data3.htm 239 See: Internet Service Providers' Association Submission to the Competition Board , available at: http://www.ispa.org.za.

    240 Submission to the South African Telecommunications Regulatory Authority on the Licensing and Regulatory Requirements for Internet Services , (Telkom South Africa Limited: Pretoria, June 1997); available at: http://igubu.saix.net/satra.

    241 See , e.g. : Anthony Brooks, "Does Telkom know the difference between raw potatoes and potato salad", [South Africa] Woza (9 December 1997); available at: http://www.woza.co.za/anthony2.htm.

    242 Pronouncement P0001 (South African Telecommunications Regulatory Authority: Sandton, 14 October 1997);Available at http://igubu.saix.net/satra andhttp://www.ispa.org.za.

    243 Telkom SA Limited/Maepe N.O. and two others , Case No. 25840/97, High Court of South Africa (Transvaal Provincial Division) [as yet unpublished].

    244 See, e.g. , Robyn Chalmers, "Callback operators work despite ban", [South Africa] Business Day Online (14 January 1998); available at: .

    245 On the use of IP as a competitive threat to Telkom in South Africa, see e.g. : Marina Bidoli and Duncan McLeod, "Beating a Retreat", [South Africa] Financial Mail (29 May 1998); available at: ; on the rise of private data networks, see e.g. : "Companies flout Telkom monopoly", [South Africa] Business Day Online (23 April 1998); available at: .

    246 Though Telkom will face a third cellular operator by year-end, continual seepage of its corporate market to high-tech private network vendors offering ever more sophisticated IP applications, incessant harassment by call-back operators, threats posed by new technology undermining its monopoly, and resale competition in just 33 months' time.

    247 See "Veldcom", The Economist [16 May 1998], 60.

    248 Naidoo, supra note 223.

    249 Naidoo, supra note 223.

    250 Breakdowns for Consortiums Bidding for SABC Regional Stations , (Independent Broadcasting Authority: Johannesburg, 17 September 1996) [unpublished].

    251 Reasons for the decisions of the Independent Broadcasting Authority in respect of applications to provide Private Sound Broadcasting Services in Johannesburg on 95.9 MHZ, 99.2 MHZ and 102.7 MHZ , (Independent Broadcasting Authority: Johannesburg, 31 July 1997).

    252 Broadcasting Green Paper, supra note 15, c. 4.

    253 Position Paper for the Introduction of the First Free-to-Air Private Television Service in South Africa, supra note 98.

    254 The authorities may determine different rates in respect of different services rendered in different areas under different circumstances or may determine rates which may be higher or lower than the normal rates providing that the determination of such rates is done on a non-discriminatory basis.

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